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Mr. Biz Radio: What is this "Don't Fake the Funk" book?

Unedited transcription of the show is included below:

(00:03):

Welcome to Mr. Biz Radio! Biz Talk for Biz Owners. During the next half hour, Mr. Biz, Ken Wentworth, a leading business advisor, and two-time best-selling author will cover topics that'll help business owners run their companies more profitably and more efficiently. If you're ready to stop faking the funk and take your business onward and upward. This show is for you. And now here's Mr. Biz, Ken Wentworth.

(00:27):

All right. Welcome to another episode of Mr. Biz Radio with Mr. Biz, Ken Wentworth. And we're gonna talk about a we're gonna talk, I'll tell you what we're gonna talk about right here. This guy right here. We're gonna talk a about my upcoming book. That's coming out called "Don't Fake The Funk". So you heard in the intro when you're ready to stop faking the funk. That's part of the reason they got the name. And so I want to talk, you know, why I wrote the book, some of the things you can with some of the things we I'm gonna cover, I cover in the book and what you could expect to get out of book. So when you read this book, you buy the book, you listen to it, whatever we'll have the audio, we're gonna have this bad boy and hard cover paperback Kindle and, and audio.

(01:12):

So we're having every format, no matter what format you prefer, we got you. Okay. so you so, so why did I write the book? So some of the people, some of you guys don't realize, or maybe if you don't follow me or haven't heard or heard me be interviewed for things like that. I was fortunate enough during my athletic career to, to break six world records in the power lifting world. And I didn't realize it at the time, but I had been following sort of a methodology on how to do this, how to accomplish things and how to do things that frankly no one had ever done before. And I don't say that, you know, in a bragging way or whatever, but when I set my goals, you know, I set 'em high and I expect a lot outta myself.

(01:58):

And I didn't realize it along the way that I was kind of following a methodology that along that I had built along the way, you know, and again had some missteps and had some bumps in the road and, and some failures and things like that, and learned from them and refined it. And so, you know just to give you a little bit of a background. So when I was my award records are in bench press. So the first time that I bench press 275 pounds, I told the guys that I trained with which were, you know, most of 'em were pretty high level strong guys. There was a group of us. I told 'em that day that I wanted to bench press 500 pounds. And, you know, these are guys are pretty ambitious and, you know, goal-oriented people and they're like, eh, okay, I, I hear you.

(02:43):

That sounds, that sounds great. Might wanna tone that down a little bit, pump the brakes a little bit. And people ask me before, you know, how, where how'd you set 500 pounds? Like, where did you just pull that outta the air at the gym I was at, there was a record board. And for the, for the amount of weight at that time, the record for the gym in my weight class was 450 pounds. And I wanted to not just break the record. I wanted to shatter it. So I'm like, I wanna break it by 10%. I wanted to just absolutely. If you keep in mind, right. Board records usually broken by like a kilogram or a half, a second or a 10th of a second or whatever. Right. I wanted to smash it. Right. Well, 10% on top of four 50 S 4 95. Well, I mean, if I get to 4 95, you can't not go for 500, right.

(03:32):

So I'm like, let's just be a five. Now I'll tell you, it took me seven years to get there from the time I bench 2 75 to the time first on bench for us 500, it was seven years, a long journey. And again, even just setting the goals to get me to 2 75. So I didn't start training with this, this group of serious guys until I had bench 2 25, they invited me. I'm like, I'm not gonna waste your time. Like I'm too weak. You guys will be, it'll be super frustrating for you. It's like when you go out, if you've got friends that are golfers, let's say, and you're terrible at golf, this guy I, you know, when I was in college, a lot of my friends played on the golf team in college. They were really good and I enjoyed going to golf with them, but I'm sure it was a pain in the butt for them.

(04:15):

So I kind of I'd bow out sometimes, cause I don't wanna be a big pain in the neck. You know, I'm chasing my ball with a dang course. I, their are up there waiting you on their clubs, waiting on me. Right. same thing with this. So I set the, set that goal at 500 and figured out how to get there. And there, I share a, a bunch of anecdotes, a bunch of stories throughout the book, but it really hit home on why I should write this book and how I came to sort of figure out that I developed this methodology, which I call SMAC S.M. A. C. It's, it's an acronym. And we talk about it extensively in the book each of the, each of the four letters and what they mean and how I came up with it. And you know, some of the, again, some of the stories, some real life stories and examples, not only in my lifting career, but also in my business career, my personal life, et cetera on, you know, how I applied that particular aspect of it in, in the results I got.

(05:04):

And it gives you some examples as well. So you can see, okay, what's that mean for me, I'm not a bench press. I'm not a power lifter, whatever it gives you some examples on how to apply it to your life. But as I was talking through and mentoring folks and telling them some of these things, you know I had one particular person I mentor still mentor. And I was telling him and walking him through, okay, here's this big, huge goal we ask. So let's, let's set the goal. And now let's reverse engineer how to achieve that goal. And as I was walking him through these steps unknowingly, this was the SMAC, right? S.M.A. C. He said, man, this is so powerful. He said, you need to start sharing this. And I'm like, I didn't really think much of it because to me it was almost second nature.

(05:51):

I just, I just did it. Right. And he mentioned that, and it was, you know, maybe a month later I got asked to come speak at a at a holiday or Christmas party event for a a networking group. And there were gonna be a few hundred people there. And the guy heard me speak about other business topics. And he said, Hey, would you come and give the talk for our thing? I said, sure. And I said, what do you want me to talk about? He mentions business or cash flow budgeting. And I'm like, this is a holiday party, man. People don't wanna hear about business crap. Like, let me ju juice it up a little bit. I said, I got a topic that I've been encouraged to talk about and won't even try it. It it's about it kind of motivates you and shows you how to set goals and achieve them really big goals.

(06:34):

You said, sure, go ahead. So I create this, this keynote on, on SMAC, on S.M.A.C. And it was received really well. And I'm like, man, maybe I'm onto something here. And we did it. We did a Facebook live with it when I actually did it. So if you go out to Mr. Biz solution, I think it's on Mr. Biz as well on Facebook. It's on our YouTube channel. It's on our Mr. Biz network. But anyway, you can see, you can see the talk out there and the it's a little bit, the lighting is a little crappy and things like that, but you can, you can obviously hear it. That video was seen by someone in India who organizes \Ted talk events because of that video. They reached out to me from India and said, we're having a Ted talk event in India.

(07:25):

And we want you to come over and give that, talk to our group as a Ted talk in India. And I'm like, holy crap. Like what an honor. Now COVID kind of blew those plans outta the water temp, at least temporarily. But I'm like, man, this, this really, and I got a ton of feedback from the video and I'm like, man, maybe I'm on to something here like this. This is something that probably a lot of people need to hear. So I ran it by a few other people and especially two people that I know that are on my advisory board for my businesses that are, I literally call one of the guys cynical, Sam and I have him on my board for that reason. He's not a yes, man. He calls it like he sees it. He doesn't fake the Funk.

(08:06):

I like it. And I ran it by him. I said, I need your honest feedback. And he said, holy crap, you need, you need to do this. Like, you need to give this this talk, but you need to write a book. You need to have something tangible that people can take with them and use over and over and over again. So that's what we did. Look at this. Look at this we're matchy matchy, right? This is a, we had pillows made for the office here. The, the studio don't fake the Funk pillows, but you can go out to mrbizsolutions.com/dont-fake-the-funk-book. You can learn more about the book. We'll, we'll let you know when it launches, tell you when the pre-launch is. And it'll be in late February. We'll give you the first DS on everything. We're gonna run a discount on it and a huge discount at the start. So mrbizsolutions.com/dont-fake-the-funk-book to check that out. We're gonna hit a break. We'll come back with Mr. Biz tip, but we can continue talking about the book.

(08:59):

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(09:29):

Thank you for listening to Mr. Biz radio. Did you know our show airs seven days a week for more than 30 hours. Now, if you are in the B2B space and we'd like to reach thousands of business owners every week, including our more than 250,000 social media followers are thousands of daily internet radio listeners, our email list fans and Mr. Biz solutions members email us at This email address is being protected from spambots. You need JavaScript enabled to view it. to become a sponsor. Tap into Mr. Biz nation to help grow your business.

(10:00):

Check out both of Mr. Biz national bestselling books, "Pathway to Profits" and “How to be a Cashflow Pro" on Amazon. Now, once again, here's Mr. Biz.

(10:12):

All right. Welcome back to Mr. Biz Radio. It mean Mr. Biz and Wentworth and it instrument tip of the week. And this one short, but sweet. Literally, probably my favorite tip. Here's why it's my favorite tip. If you listen to the show at all and you listen to the end I have for over five years now, ended and signed off of every single show we've ever done with this tip cash flow is king that's right? Not cash is king cash flow is king without cash. You don't have a business. Think about it. People talk about sales about revenue. Those are important, not as important as cash flow. You can have a ton of sales and lose money. You could have, you know, I talked about before the silent business killer, you can have a ton of sales, but your pricing is off and you're actually losing money on the sales you have.

(11:04):

So you got a crap. Ton of sales sales are growing like crazy and you're losing money cash, no cash flow, right? If you can't pay your bills, you got business, you can't pay your employees. You got business cash is king. You gotta make sure the cash flow is almost every business that I, well, not every business that I've ever worked with. We have been able to make improvements in their cashflow. Some of them just minor because they were like on point with their cashflow. Some of them a major I've had some clients to where they've hired me specifically just because they needed help with cash. You know, I, I wrote, my first book was called, is called "How To Be A Cashflow Pro". And it's got, I don't know, 50 plus tips on, on different things. Not all of them apply to your business, but you know, I, I'd be confident to say there's probably 15 or 20 for every single person.

(11:54):

You could pick out 15 or 20 out of the 50, at least that you could apply to your business and, or tweak your cashflow process. Because even if your cashflow flows decent, there's probably ways to improve it, make it even better. And, and for those you guys out there that have been in business for a while, you know, at different stages that you, you could have a business that's 10 years old, you don't, that doesn't mean you're outta the cash, you know challenges, right? It can happen if you were reinvesting profits back in you kind of overshoot a little bit. I mean, heck Amazon ran into some cashflow problems. This has been, I wanna say maybe eight years ago or so. Uthey ran in some cash flow. They had been in business for a long time and, you know, tons of sales and blah, blah, blah <affirmative>.

(12:34):

And they ran some cashflow challenges. So it can happen, man. It's it's, there's no shame in the game, right? Sometimes that happens. You gotta get that right. And that's why I always close every stinking show with cash is king. You gotta get it right, man. So that's Mr. Biz tip of the week,, by the way, I should mention 82% of business failure. You hear all these stats all the time, about many businesses, new businesses, how long they last and how often they fail in these huge percentages, depending on the source, you, you check 82% of business failures are due to cash flow challenges, 82%. So what I always say is flip it around, flip that script. If you get your cash flow, right, you eliminate 82% of the ways you've got business. You're gotta worry about 18%. I mean, that's over eight outta 10 ways. You've already taken care of.

(13:21):

You don't have to worry about right. You don't have worry about roughly two outta 10, and you can, you can focus on those. Once you have your, your 82%, your cash flow nailed down. That's how critically important it's. So cash flow is gain that's this week's tip. All right. So I wanted to talk a more about the book here and this segment, I'm gonna talk a little bit about what SMAC is, what that acronym stands for. We're gonna walk through those four letters. I'll give you a few examples of that. And then in the last segment, I'm gonna tell you some of the things that you can expect, you can get the results you can achieve by listening to the book. And I'm not gonna tell you, you know, read the book and you're gonna be a bazillionaire, and you're gonna have your sales are gonna go up by 27%.

(14:00):

I'm gonna tell you any of that stuff. I'm talking about more concrete, tangible things that you can expect. If you apply some, this methodology, some of the things that the impact it can have, and again, this doesn't have to do with you don't have to be lifting. You don't have to do anything athletic. These things apply to other things, and I'll give you examples of that. But and so basically giving you some proof that it works, that it does work in, in a lot of different areas. So, you know, one of the things, so the, the SMAC S.M. A. C. The acronym, so the S is start with yes, and that's critically important. And, and these are an order, right? So these of how you need to approach this, this methodology, if, and that's all starting with, yes. Is all about methodology. You know, that example I gave in first segment about, you know, when I first benched 2 75, and I said, I wanna bench 500.

(14:51):

I started with, yes. I'm like, I'm gonna, I'm gonna bench press 500 pounds. I don't know how in the heck I'm gonna do it, but I'm gonna figure it out. Right? I mean, the anyone out there who lives knows, you know, the, the, the difference between 2 75 and 500 is like massive, right? To say, it's a chasm is not even, doesn't even do it justice. Right? Huge, huge stinking difference. I didn't care about that. I started with, yes. I said, I'm going to bench, press 500 pounds. I don't know how I'm gonna do it. I'm going to figure it out. I'm gonna have bumps along the way. I'm gonna have to change how I train. I'm gonna have to do all sorts of different things, but I'm gonna figure it out. I start with, yes, you gotta have that mine set to start with any goal you're trying to achieve.

(15:35):

If you want to become a millionaire and you make $30,000 a year, you could easily say $30,000 a year. My bills are 30. I don't have any money. Like I can't become a millionaire, or you could start with, I'm gonna become a millionaire. Now, what are the things, you know, again, start to reverse engineer that, what are some things I need to do to become a millionaire now, what do I need to do in my career, in my personal life to make some of those things about that happen, right? So starting with, yes, that is the most important thing you get. If you don't do that, the, the M.A.C. Won't make a freaking difference. It will not make a freaking difference. You have to start with the S so important. The M in SMAC is to model expert behavior more than likely whatever you're trying to achieve.

(16:24):

Someone has already achieved something like it, right? If you're trying to break a world record, the person who got, who has the current world record, right? You wanna go be a on that, but they've already done it. Find an expert in the field, find someone who's been there, done that and learn from them, buy their books, watch their videos reach out to 'em. I did that. I did that. When I started this show, I, I, I reached out to four nationally syndicated radio talk shows because the first know that I did was absolutely horrible. Horrible. I listened to it in the evening when I got home and I came outta my home office and I told my wife, I told Mrs. Biz, if I can't get better at this, I'm gonna quit because I don't wanna torture anyone who would happen upon the show.

(17:12):

And listen, it was so bad. Oh my gosh. <Affirmative> and by the way, all four of those people that I reached out to all four of them replied to me. And then on phone ended up on the phone with two of them, brief conversations, but I learned a lot. Hopefully I'm better at this now. And I've been doing it for a while, but that's an example, you know, there's a Steve jobs quote of, if you don't ask the answers, always, no, don't be afraid to reach out to people and ask 'em for help. A lot of people that have been there, done that. Now you can't waste their time. You can't just, Hey, can I get three hours of your time or whatever? I would ask for 15 minutes, oftentimes those conversations go longer. So I've got a bunch of examples of, of, of in the business world, et cetera, of reaching out to those people.

(17:51):

Again, people are, are willing to do that. It's, it's think about it. It's a huge compliment to them that you're trying to learn from them. And you want, you know, you wanna learn from them. But you gotta make sure that you're very, you're cognizant of their time. You're very respectful of that, et cetera. The A is accountability. So you wanna create accountable ability. So not only yourself, especially a lot of people don't achieve goals because they don't hold themselves accountable enough. So the book talks about a way of creating a sphere of accountability. So not only yourself holding yourself accountable, and there's a bunch of different ways you can do that. And we talk about that extensively in the book. So with personal accountability, but also folks that are around you and you see every single day, you know, how do they, how can they hold you accountable without them saying, without putting a burden on them and saying, Hey, Hey Bob, Susie, can you make sure that you ask me about this? Like every week you don't have to do that. I've got a lot of different ways. I was able to accomplish that. Some pretty cool ways, I think. And I think you'll like 'em and a lot of things you probably haven't heard before. So I think that's good as well. We are out of time. We're gonna hit a break here. I'll tell you about we'll come back. I'll tell you about the C in SMAC, and then I'll tell you what we can expect to achieve from the book.

(19:00):

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(19:29):

If you find listening to Mr. Biz radio is helpful. Imagine having live access to not only Mr Biz, but also five other trusted business experts. It's true. You can have live access to your very own CFO plus a business attorney at website and digital marketing expert, a sales and growth guru, a financing professional, and a customer experience master visit mrbizsolutions.com to learn more. Join Mr. Biz nation at mrbizsolutions.com

(20:00):

To submit questions to the show, email them to This email address is being protected from spambots. You need JavaScript enabled to view it.. Now once again, here's Mr. Biz.

(20:09):

All right. Welcome back to Mr. Biz Radio. And I want to pick up where I left off in this last segment, I want to get into some of the things you can expect to, to, to get from the book. But first I wanna finish off the SMAC. So the, the acronym SMAC we talked about, the S is starting with yes, right? That mindset, super important. The M model expert behavior find someone who's been there, done that model, what they've done, not copy, model it, take what they've done, make it fit for what you're trying to accomplish. Follow they give you a path of they like breadcrumbs, right? And then the a is accountability creating a sphere of accountability. And again, honestly, that's one of my favorite ones because it is so powerful because the important part about that is the sphere, especially if you're not good and a lot of people aren't good about holding themselves accountable, right.

(21:02):

Or, or they, they wean. Like I, I mentioned it was a seven year journey for me, it's super easy during seven years to be like, oh my gosh, this just is not gonna happen. Right. Whatever, you know it's easy to get down on yourself. And so this, that sphere of accountability is having others around you hold your accountable without making, you know, without them holding your feet to the fire. Subtle ways to do that. That I share in the book, I think is pretty cool stuff, because here's the thing. When you have a sphere of accountability, you know that other people are gonna hold you accountable, raise your hand. If you like to let people down. Does anyone like to let people down? Of course not. That's the pressure part about it in a, in a positive way. That's the positive pressure that that sphere can put on you because you don't wanna let people down.

(21:48):

So even if you wanna hold yourself accountable, you don't wanna let other people down. So that's why the sphere is so important. And again, I super cool ways to do that. I think you'll like some of the things that we share in a book on that topic the, the C last but not least and this is the book end, right? You, the mindset, I mentioned start with the, yes, super important. The C is kind bookend and sandwiches in the M and the a and C is what I call consistent, perseverance, consistent perseverance. Because as I mentioned, along the way, you are going to face challenges, setbacks, dare I say, some people call them failures. I call 'em learning experiences, but you're, it's inevitable, right? Especially if you're trying to do some big freaking crazy goal, right? You are going to hit some roadblocks.

(22:35):

So you gotta it's that proverbial getting knocked down seven times and getting up eight times, you gotta keep getting up. It's going to happen. You have to prepare yourself. That's gonna happen. And it's okay that it happens. You learn from it, you dust yourself off that didn't work. How am I gonna change my approach this time to make sure this way is successful? And so that's the consistent perseverance and is, is super important. If you have the mindset, you model the behavior and you have accountability, but you don't have consistent perseverance. This all goes to hell in hand basket. You're not gonna, you're not gonna cheat anything cause you're gonna get knocked down and you're gonna be like, oh man, that's dunk. I's things. I'm, don't like failing. I give up and then you're done, right. Even if you're done the first three the right way, that's why these are all very integral and they're all mixed in together.

(23:17):

And they all four have to be done. You can't just do one or two or, or three. You have to do all four of 'em so super important, but that's the C of SMAC. So I'm gonna talk about some of the things that you can expect to get from reading the book. And again, and you can go out to mrbizsolutions.com/dont-fake-the-funk-book and see that's the Twiggle of book "Don't Fake the Funk". And,uI don't know if you can see the subtitle little controversial,uthe subtitle, which is,uright here. I'm not sure if you can see that. I'll just say that it's a, it's, it's a, it's only three words it's got. Uthe first one is a four letter word that has a asterisk to,ulock out one of letters cuz it's,uit's low in your face.

(24:03):

I'm not, I'm not gonna lie. And it's a, it's a, it's not being average. It's being very vehement about not being average. I'll put it that way. So but yeah, mrbizsolutions.com/dont-fake-the-funk-book go out there and check that out. You can learn more about it. And like I said, when we release the book, folks who go out and visit that site, you can, you can put in your contact information. We'll let you know when that comes up and we'll get you all squared away and get you. We're gonna offer a discount, a super deep discount on all four forms of the book when we first come out with it. But so here are some of the things you can expect when you read this book, you're gonna have some, as I mentioned before, some real life examples on how I applied these things in my, and again, they're not all athletic based.

(24:48):

They're not all business based. They're not all personal based. I have an a, I have a mix of all of them. Examples of how people that you would know have applied these things as well. So it's not just me, right? Have applied different aspects of this in their life and how that turned out. It's give you laser focus, right? It's gonna help you stay focused. As I mentioned, this was a seven year journey for me, seven years. How the heck do you stay focused on a goal for seven freaking years applying this methodology? And you can say, well, I don't always do that. Right? I read stuff and I start and I'm good when I start. And then I, I lose momentum. I got you, man. That's how this book works, right? This, this, all these examples I give you, give you ways to help you stay focused.

(25:35):

It's really gives you a template for succeeding and achieving goals. And some of these goals could be something. It doesn't have to be something that's gonna take you seven years, but that's an example. It, it kept me focused for seven years, like super focused. I can't week that you guys see it and, and hear some of the stories along the way, it really will help you have an achievement mindset without jumping up and down and saying rah speeches and all this other stuff, which, you know, that works for some people. But frankly for me, I think it works for some people short term, right? The raw rod gets you fired up and going, but does it keep you going for six months a month, two, two years, three years, seven years, probably not reading this book is gonna give you ways to do that right.

(26:20):

To stay focused. You're gonna have laws in the, in, in, in the overall, right? This, the book's gonna show you how to overcome those shortfalls, that consistent per perseverance, right? You're gonna get knocked down. Well, how do you, how do you respond to that? Not just like, oh, well, Hey, darn it. That didn't work. Like it's gonna give you a specific ways because that that's not always easy to do. Right. Especially when you're having crappy days, you feel unmotivated or, you know, maybe the goal you're trying to achieve you're oh, for 10, you got knocked down 10 times in two months. I mean, that's tough. That's tough. That's like fighting Mike Tyson in his prime right. Soon he knocks you down, you get back up. You're like, oh, I'm, I'm ready to go. And he knocks you down again. And then you get back up, oh, knocked down again, like 10 times a holy crap.

(27:05):

It's easy to give up in no scenarios. This book will help you not give up in those scenarios. It's gonna help you really overcome some of those things. And I, again, not cheesy things, not, you know, singing kumbaya and all this other kind of stuff, which again, that works for you. Great. I find it for me, it, that necessarily doesn't work, right. It can motivate me in a short term way, but really having the longevity to stay on top of things and makes it super important. So that's the sort of things you can expect from the book, real life, examples, laser focus, achievement mindset you know, it really lays out a template for success. Like I said, I mentioned this a couple times already, but it's so important is get that big goal. You have whatever it is, whether it's something that's gonna take you six months or seven years or whatever it might be, and then reverse engineering, it let's figure it out from there.

(28:01):

How do we get there from there? What are the steps that are gonna, that need to happen in the interim? What are the expected times you're gonna hit some shortfalls? How do you, you know, adjust to those? How do you get better from those and, and learn from them? So that's what a lot of the things you can expect from the book. I'm, I'm super, super, super excited about this book. Again, go out to mrbizsolutions.com/dont-fake-the-funk-book. You can put your contact information there. We'll let you know when it's coming out. Exactly. right now the release date is scheduled for just a few weeks from now on 2 22, 22, kind of had a cool date right. To, to get that all nailed down, but mrbizsolutions.com/dont-fake-the-funk-book. Again, I mentioned before, this is our another show we're doing from our new studio here for Mr.

(28:47):

Biz network, we have new streaming channel called Mr. Biz network. You can go out on like a a hundred plus streaming apps gosh, Roku and apple TV and you know, all those Amazon fire, all that stuff find binge TV and on binge TV within that app you'll find Mr. Biz network. We've got tons of content out there. We have more coming. We're gonna start a new show called Mr. Biz live, that's coming up, or you can go out to Mr. Biznetwork.com, and find out more about that. And we've got the content out there. You can see all the content on the channel. Appreciate you guys watching and or listening as all we and forget Cashflow is King.

(29:32):

This has been Mr. Biz radio to learn how to become part of Mr. Biz nation. Visit mrbizsolutions.com for access to free weekly content. Subscribe to the Mr. Biz, YouTube channel and follow him on Facebook, LinkedIn, Instagram, and Twitter, to listen to archive shows. You can find them on the Mr. Biz solutions website.