The Process of Illumination to Be More Successful

The Process of Illumination to Be More Successful

Check out the latest episode below. Mr.Biz Radio provides business owners with the knowledge and insights needed to drive their companies forward.

Mr. Biz Radio: How Can We Use "The Process of Illumination" to Be More Successful?

Unedited transcription of the show is included below:


Welcome to Mr. Biz Radio! Biz Talk for Biz Owners. During the next half hour, Mr. Biz, Ken Wentworth, a leading business advisor, and two-time best-selling author will cover topics that'll help business owners run their companies more profitably and more efficiently. If you're ready to stop faking the funk and take your business onward and upward. This show is for you. And now here's Mr. Biz, Ken Wentworth.


All right. Welcome to another episode of Mr. Biz radio. Me Mr. Biz, Ken Wentworth. And this week we're gonna talk about something that I think will resonate with all of you. And we're gonna take with a little bit, as I would like to do a little bit of a different angle. We're gonna talk about becoming a more successful entrepreneur, more successful business owner, but we're not gonna take some of the normal thing, normal angle on that. We're not gonna talk about financials. We're not gonna about profits and things like that. We're not gonna talk about singing kumbaya. We're gonna talk about it from a bunch of different angles and that we brought on this week's guest, Mr. Rudy Poe, Rudy describes his purpose in life in three simple words, change for better. He's no stranger to change. He's an entrepreneur, an Emmy award-winning documentary filmmaker. His co-founded two highly successful companies in completely different industries and produced over 200 hours of documentary productions, covering a wide array of topics, an adept innovator, storyteller, and change maker. Rudy has become an expert at pulling disparate resources together and crafting them into thought provoking messages and media that are practical, educational and entertaining. His most recent work is embracing change. Your go-to guide to your desired future is a book, an online course, chalk full of transformative thoughts, stories, and tools that help individuals develop a future forward mindset. One that empowers them to become expert problem solvers, decision makers, and change for better makers themselves. So without further ado, Rudy Poe welcome to Mr. Biz Radio.


Hi Ken, thanks sir. Thanks for having me. That's a on pretty good. I, I, I think I might need to edit it down a little bit though.


No, no, it's it's great. No, I think it, I, I, what I loved about it was, and a lot of times when people, you know, will send sort of the introduction or their little media bio or whatever, we'll, we'll skinny, 'em down a little bit, but I think it was important to share a lot of that because it shows some of your background, but also it shows you have a different way of thinking about things. It's not just the normal things. And that's what I, you know, kind of, I alluded to in kind of the, in introduction as well before your, the media part of it. So, so me let's get started. Rudy. I know we talked a little, I talked a little bit about in the introduction, but tell us about your entrepreneurial journey.


So my, my entrepreneurial journey started, like when I was a kid, my dad was an entrepreneur. And so I had that benefit. I watched him go through, he had more careers than a dozen men, you know? I mean, he, he, he taught me what to do and what not to do. And one of the things he taught me not to do or to do is to be patient, which he was not. So that's why he had so many careers, you know, I mean, he would get successful at something and then he'd, he'd, you know, go off and say, I'm done with that. I'm gonna go do something else. And that one, next one wouldn't be quite so successful. So I've only tackled two big things in my life. So I'm, I'm happy about that.


Yeah. Well, it's interesting, you know, you said you have to have patience. It's, it's, it's an interesting push pull as an entrepreneur is, you know, when do you pull the plug on something? When do you decide it's, it's not, it's not your thing or it's not gonna work. And so I think that's an interesting aspect to it, of, of being patient.


Yeah. I mean, and nothing ever stays the same, being an entrepreneur, you know, I mean, that's one of the things I enjoy about it is no two days are ever the same and nothing just cuz you're successful today doesn't mean you're gonna be successful tomorrow. So there was a quote from somebody I interviewed once you said success is not success is not, is never final. So and I would agree with that. I mean, markets change or business changes things beyond your control change you have, and you have to be able to kind of be nimble. I mean, that's one of the greatest, that's one of the great skills of a good entrepreneur.


Yeah. I would agree. And if nothing else, the last, whatever, I guess it's been heck a about two years now, it definitely taught us that.


Yep. I mean, who could have seen that coming? Right. you know, but I, going back to like, where did I get started? I mean, I was a, I was helped myself get through college by being an entrepreneur. I, I grew up sailing and, and so I actually, my first business was cleaning the gunk off of bottoms of boats. It wasn't glamorous, but, but I, I was funny. I used to break into all the marina. I lived up in the bay area. I'd, I'd climb the scale, the fence and put a little marketing flyer and everybody's boat and the whole Harbor and would give me business all year long and I would make more money on a Friday afternoon than all my friends made, you know, just washing dishes and stuff all, all, all week. I, and I did it all on a Friday afternoon. So that was my first, first foray into the, to the world of that.


Well, it's interesting. We, we hear that up from a lot of guests. And that's, it's always interesting to me. I, I asked that open-ended question about, you know, your entrepreneurial journey and a lot of our guests, as you did, will say it all started when I was seven years old or I was 10 years old or I was 12 years old. It's not, most of them don't say, oh, well I got outta college. And then I did this and I did that. Most of them have that more entrepreneurial mind from a very early age and you could doing what you said, you know, at the time you probably didn't think much of it, but you know that that's very entrepreneurial scaling offense and then putting flyers on everything. That's very entrepreneurial mind.


Yeah. I mean, it's, that doesn't mean you have to, that doesn't mean if you don't start, when you're a kid, you can't start any time. You know, I mean, in today's day and age, right? I mean how everybody, not everybody, but a lot of people are being full, forced into a world of entrepreneurship, you know, and they've never had these experiences before. So, you know, I'm happy to share whatever I can share and, and cuz there's, everybody's gonna have their own journey, but it's kind of a, it's a mindset, right? You've gotta be able to be willing to roll with the punches and you gotta put in the work and you, and it's, there's no one there to save you when, when things go south, you know?


Yeah, no, it's definitely one of the things that, that I learned leaving the corporate world, I was in the corporate world for 20 plus years at JP Morgan and leaving that, you know, there's no safety net, as you said. And, and for simple things, even too Rudy, you know, one of my, my personal frustrations in that, along those ways, it sounds silly, but is I.T. You, you know, when I, when I have an I.T Problem, when I, my printer doesn't work or this or that, when I was in the corporate ward, I could just call someone and they'd come up and fix it. And it was, you know, super easy is now it's like the buck stops here. I gotta figure this stuff outta my own or, or, or, you know, get a contractor, et cetera.


Yeah. And it is one of those things that a lot of people aren't comfortable with, especially like if you're having to sort of change gears, middle midlife and all that. And I have a funny story. I remember one of my business partners, it was right when email was coming out and I was always kind of a little bit of a techy nerd kind of guy. And I was like email, you know, I'm, we're gonna start to do this in our company. And our company was brand new and he says, don't send me any emails. I want a fax. You know, and that was, that was, he now has an email address, but it was, it was kind of funny, you know, so don't, don't, don't be resistant to things cuz all these technology things are there to help you.


Yeah, absolutely. And you know, I talk about it all the time too is right along those lines is start with yes. You know, a lot of these things are, especially in tech technology side are helping you be more efficient. You know, don't, you gotta embrace 'em you know, we, I had a, a mentor at JP Moore. One of the, his sort of famous slash infamous quotes was we have to be able to eat change for breakfast. Yep. To, to stay successful right back to what you had mentioned before you have to be very nimble.


Yeah. I mean, technology is just one thing. I mean, I think having that open mindset of, of being, I always say have a future forward mindset sense, like what what's gonna happen tomorrow and, and do what you can to educate yourself about it and don't run away from it, cuz change is gonna happen. E even like I said, even if you're successful today, you might not be tomorrow. So you never know what's around the next corner, so best to be flexible and you know, forward, forward thinking and open-minded


Yeah, no, I think that it's critical, you know, I think as you alluded to when you mentioned it the first time is that's one of the critical things I think that that separates successful and maybe not as successful or maybe even unsuccessful entrepreneurs is you know, I call it consistent perseverance number one. And number two, along with that is being nimble and being able to sort of Bob and weave with the in inevitable challenges that up. So again, this week we're talking with Mr. Rudy Poe you can find out more at He spells his last name P .O. E. So Rudy You can find out more out there. We're gonna come back after the break. We'll give the Mr. Biz tip of the week, this week as we always do. And we'll get into talking about the process of illumination


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Back to the show. And as I mentioned, it's time for Mr. Biz tip a week in this week's tip as a, a short one. It's a sweet one though. And it's something that we all need to keep in mind at some point or another, especially when things get tight, you know, the pandemic, a lot of businesses business owners, struggled owners were really starting to contract, but you gotta keep in mind, no one. And I mean, no one shrinks their way to financial success. I get it. You know, when things get tight, maybe your sales are down your revenue's down. You gotta kind of be a little creative about that, but you gotta always keep your eye on that prize. You can, you can only cut expenses so far, right? You've got enough fixed expenses, et cetera. You can only cut those so far.


You can't come to zero. You're always gonna have some expense on the revenue side and sales, depending on your industry and your business. That could be almost infinite. You could grow that, you know, with, with the right mindset, you can grow that a lot more than you can cut your expenses. So keep that in mind, no one shrinks their way to financial success. So let's get back into talking with Mr. Rudy Poe. Rudy, I know you had mentioned I was doing some show prep. You have a thing you call the process of illumination. So could you walk us through that? What is that? And what's that look like, especially for entrepreneurs and business owners?


Yeah. So what I, my whole book sort of builds up to this process of illumination because I think you know, business is problem solving plain and simple to me and problem solving is what I think the creative process is too. So to be create being creative is just simply solving problems. You know, if, if people think of being creative as painting pictures and all this and that, and writing a song, whatever, but really being creative is like finding your way from here to there, right? From problem to solution. And it, what I have found over the years of, of doing everything I do, whether it's making a film or running a different kind of business, has nothing to do with filmmaking is this process is, is pretty much the same all the time. And you can apply this process to any problem you have.


I know that sounds like very grandiose and all that, but it's really pretty true cause it's a step by step thing. So what it really starts out with, if you have a problem, maybe you want, you wanna make something new or create a new product or whatever it is, you know, first there's this ideation, you, you have to be inspired by something and you're inspiration could be the problem itself. Right? I'm inspired. I have a problem. I have to solve it. That's inspiration if I've ever heard of it. Right. and then, so you do, as you come up with some ideas, so your first process first step is ideation. So throw some ideas at it. You know, don't just throw one or two or three ideas, the throw out as many ideas as you possibly can. You know? I mean, somebody told me it's I wrote it in the book is like a guy named Dr. Land who I interviewed said the way to have good ideas is to have lots of ideas, right? So you have a pool, have a big pool to pull from. And then you're gonna kind of sort through these ideas and see what you've got. And then you're gonna have to research this. Like some ideas are gonna be good. Some idea are gonna be bad. So research helps you kind of flush those out. So you get, you get into the research phase and you'll learn from that, right? A lot of ideas will just get thrown out with the window and others might combine into better ideas, all that. So now you're headed towards your solution. You hope right? You've got some ideas, you've got some research. You like, oh, this might work. Or that might work or, oh, I never even thought of that. And now I've got some new idea from the research. And then you, you, there's a process that goes on in our brain. It's called incubation. You ever notice how you get your ideas? Like in the morning in the shower or after a good night's sleep,


Have you been watching Mr. Ru?


No. But your, your brain, actually, what it does is at night, it sorts through all the junk that you've thought of all day long. And that's why you need a good night's sleep, cuz while you're sleeping, your brain's actually sorting out all this, this mess. And in the morning you have the next step, which is your aha moment. Right? So I mean, how many times have you sat at your desk and said, oh, I I'm gonna sit here until I solve this problem. And you, you get nothing, right? You, that's why you gotta go through this process. Yeah. And you sleep on it, you take a walkie dinner, whatever. And then aha. I have my idea. That's why it's called the aha moment. But that doesn't mean you have a solution yet. That just means you think you have a solution. So then what you have to do is kind of go through it and you evaluate, tear it apart and, and look at it this way and that, and, and then actually start to try to implement it. Right. You're kind of making your prototype of your solution, right? So if it's a product, you have to make a prototype and you think, oh, that doesn't work so good. Maybe we better tweak it here or there or new service, whatever, whatever it is in business, it's a problem that needs to be solved. So you're, you're working through that aha moment and flushing out what it, what it might be in, in the real world. Right. Cause now your idea has hit the real world. So it's not always what you thought it was.


So in the implementation, so through this implementation process, you know, if you're painting a painting, you're gonna try it out. It's like, ah, not so good. I'm gonna adjust this. Or, you know, like I said, with a product, you're gonna adjust that. And then you have basically your first draft of your solution. That's what I think. And then the sort of the process starts over again because you look at your first draft and that spawns new ideas, right? And, and then you go back through the whole process again and you iterate and iterate and iterate until you come up with your best solution. Voila.


Yeah. I like it. So going all the way back to the beginning, how important is mindset when you're first coming up with all the ideas, right? When you're talking about you, you had mentioned ideation inspiration. You, you know how important is an open mind at that point? Rudy,


It's, it's really important because what happens? And this happens to us, we kind of learn this as we grow up is, you know, well, a lot of people you ask, if, are they my, of creative? And they say, no, I'm not creative, but everybody's a problem solver. So everybody is creative at one level or another. But what happens to people is you'll have one idea and then you'll stop imagining other solutions. Right? So if you're closed minded, you are like, oh, there that's it. I'm done. You're not gonna come up with the best solution. You know what I mean? It's like, you have to be open to trying things and open to new ideas. You don't wanna judge what you're doing too soon. And that's what a lot of people do. They judge their ideas before they've researched before they're tried out all that kind of stuff. So that open-mindedness helps you all the way through the process.


Yeah. And I love that. You said that because I think you had mentioned even when you were talking about the, the ideation inspiration phase of making sure you have a lot of ideas. And I think one of the things that I know I'm guilty of it sometimes too, because I'm, I'm a very forward thinking person, strategic thinking person is. And I think a lot of times I will, I'll have an idea in my head and I'm already already thinking about how do I implement that? That's not the time to think about that. Just throw everything against the board. As you mentioned, don't worry about how you're gonna do it. Don't worry about that. You don't have the machine to make that happen. Like you can figure that out later or figure out that that's not an option for you. But I think that, I love that you said that because I think it's super important. And it's gonna give you a more perspective and spectrum on the ideas. When you have that open mind, don't worry about how we're gonna get there. Just tell me your idea.


Yeah. When you're having an idea, that's no, when you're in that idea phase, that's no time to be have limits. You know, we all put limits on ourselves and our capabilities and our resources and all like that, what you just said, but that is not the time to be thinking about limits. That's the time to be broadening your horizons. And you know, there is no bad idea. I mean, if it's a bad idea, it'll eventually find its way out of your vision. You know? So just my name is key to everything. All I think.


Yeah, no, I agree. A hundred percent. I, I call that starting with yes is, is so many people what you, well, especially some people are super negative and no you say having this idea and you start to say it and they go, Nope. That more work. You haven't even told. 'em The whole idea yet. Right? that's one extreme, but really thinking about, gosh, someone says something completely outlandish. It is, don't say that won't work or don't say something negative again. Think about how it could work. Maybe that could work. Maybe we have to hire 30 people to make that work. Is that feasible for us? Can we execute on that? And you can evaluate that down the road though, but I think, you know, like you said, during that ideation period, that inspir period it's super important to be. Very open-minded. So we're gonna hit a break here. We're talking again this week with Mr. Rudy PO you can find out more at He's gonna tell us more about how to become successful.


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All right. Welcome back to the show. So Rudy, I, I wanna dive right back into this cause we're in the last segment here and I, I'm absolutely amazed with some of the things you've shared, because again, I think you have a little bit of a different perspective on things you're not. So, so so wrapped up in the tactical nature of things, although that's important, but I think you have a different perspective on things. So I know in your book embracing change, you talk about a lot of different things you talk about, and I know you have a lot of Rudyisms, so share with us some of those things on how we could really start to think sort of outside the box or think without a box even to be more successful.


Well, Rudyisms are my, are, are my truths, my go-tos, you know, kind of like the thing is like, if I'm ever having an issue or whatever, it's like, okay, well lemme look at my Rudyisms and see if there's one that will just like get me back on track. Right. and so I have an, I have a couple of 'em written down here next to me. I have, 'em like actually next to my computer. So I, I always actually truly use them. I don't forget, forget about them, but you know, one is like life is messy and chaos is necessary. So when things get messy and get all messed up, it's like, just know that that out of chaos comes order it doesn't, it's not ordered didn't happen first in the universe. No, it was chaos. And then chaos was create or you, you know, order was created from the chaos.


So chaos is absolutely necessary. Another one it's AMA it's amazing how far you can go by simply putting one foot in front of another. I recently this doesn't really have to do with business necessarily, but I recently did this thing called the Camino de Santiago in Portugal. I walked 160 miles in 13 days. It's a pilgrimage that people have been doing for a thousand years and a friend of mine wanted to do it. So we did it. And you know, you look at the map, it's like, oh, how are we gonna walk 160 miles in 13 days? It's like one foot, one step after another. And that's what business is, right. I mean, you take little steps and they add up to big, big things. You know, one of the, one of the things about people in general is we, we overestimate what we can do in the short term and underestimate what we can do in the long term. And that kind of relates to that. Right. Nothing happens as fast as we want it to. So there's a couple.


Yeah. And you know, it reminds me a little bit, it of the I think it was Elon Musk and I think he was credited with, I'm not sure if he actually said it or not, but some something along the lines of that, of, of one of the things you'd mentioned is one of your Rudyisms, as he said, you know, if you give yourself 30 days to clean your apartment, it'll take you 30 days. If you yourself, three hours, it'll take you three hours in, in those instances, the way I view that. And the way I tie that back into what you're talking about is, you know, consistent progress, you might have to make faster steps to do it in three hours, but you're still taking one step at a time. Right. Whereas if you give yourself a long time, you're, it's gonna take you forever. You're gonna procrastinate. You're gonna say, oh my gosh, I got so much time to do this. Instead of just focused on that pro and really sort of, sort of having a, a diligent mindset around it.


Yeah. You know, there's, there's one more that I'd like to, to bring up here and this one, this is applied to everything I've ever always done. I, I used to make student films and we had no money. Right. We had zero budget. So we had to really be creative about what it is and, and even, and especially when you're in startup mode too, you don't have a lot of resources. Okay. My Rudyisms is, is where the budget ends. The creativity begins. So, okay. We don't have the money to do this, but how can we do it some different way? You know? I mean, as a filmmaker, I got really good at, you know, learning to beg. That was one of our, I should have had a class on begging, you know in school. But so anyway, you know what I mean? So every startup has limited resources. So that's one thing is just get creative with it and you'll figure it out.


Yeah, no, I like it a lot. Again, it's that, it, it kind of goes back to that, starting with yes. Don't just say, well, the budget's on and we're, we're outta money. So we're, we're screwed. We're done. We we're, you know, we're toast. We can't do anything more. There's always creative ways to, to think about that. You know? And if I can, I'll tie it back to what you had mentioned. Rudy, give you credit for this. You scaling the fence at the Harbor and putting flyers on you. Didn't say, man, I'd love to go clean the gun off these boats, but man, how can I reach those people? I'm not gonna stand at the gate. They'll chase me away. Oh, there's a fence. What am I supposed to do? Like, I, I can't get to the boats. You didn't stop there. You didn't take that. You started with, yes. You said, gosh, how could I do that? Well, there's a fence there. I'm able bodied. I'm gonna climb the dang thing. And I'm gonna make this happen.


That actually goes to another Rudyisms is one of my other Rudyismsis it's better to ask forgiveness than permission. So love, I've never asked anybody permission if I could climb the fence.


Yes. Yeah. I love that. The, the CEO of, of JP Morgan used say all the time, he said, I want people around me who will ask for forgiveness permission. If you're gonna ask me permission all the time, I, I don't really need you. Right. You know, as, as someone who's working for me, you know, I don't need you. I want you to be bold and, and feel comfortable taking that risk. You're gonna make some mistakes, of course. But don't, you know, ask for, don't ask for permission, just go do it. And if someone called you out on it or something like that, if someone would've caught you over the fence, you've said, oh, sorry, you already put out you 20 flyers. So you're like, oh, okay, well, sorry. I'll, I'll stop now. You know?


Right. So there's one other thing I really kind of wanted to get in here today. And it was, I was, as I was thinking about this today okay. And one of my pieces of, of advice is so, you know, business is a team sport and everybody matters. You know, I mean working the entertainment business and in business business, regular business I've had the privilege of working with a lot of less than fun people. Some, a lot of very difficult people in my life, you know, and you learn from that. And so I used to have, and it's, it's a little bit of a lengthy thing, but if I could just, there's a quote that I used to have. I actually still have it by my computer that sort of talks about this. It's from Wolf guy VTA and if I could read it, would that be okay?


It takes maybe a minute. So it has to do with dealing with people and people are, you know, people, you can't do the big job. You can't achieve success without having the person who cleans the floors any more than you can have the CEO, you know, you need, 'em both right. And everybody should be treated with respect. So, anyway, so this is, this is this quote that I have quote, I have come to the frightening conclusion that I am the decisive element. It is my personal approach that creates the climate. It is my daily mood that makes the weather. I possess tremendous power to make life miserable or joyous. I can be a tool of torture or an instrument of inspiration I can humiliate or humor hurt or heal in all, in all situations. It is my response that decides whether a crisis is escalated or deescalated and a person is humanized or dehumanized. If we treat people as they are, we make them worse. If we treat people as they ought to be, we help them become what they are capable of becoming the end.


I like it. I like it. There's, there's so many different things in there. So many different elements to that to, to unpack, but you, I, I think it's so important. And I think it does go back to what you had mentioned before you even read the quote was, you know, from, from the, the janitorial stats, the CEO, everyone matters. And, and everyone's your decisions towards those people matters in those people's day, your day, the success of the company, your success, how you feel every day. And I think that that quote kind of wraps and ties it all into a big bow.


Yeah. And as the leader of a company, it's your job to set that set the tone, right? I mean, what kind of company would you wanna work at? That's the kind of company you should create.


Yeah, for sure. And, and like you said, choices every day, even as the leader of the company or your team, even your choices every day, let's say you, you start your morning off at home and you, you have a, you, you have a crappy start to your day, your car won't start, or you have a flat tire or something like that. If you bring that into work and you do that consistently people around your, well, they're not gonna wanna be around you. You could, you could not even be a leader and just be a, you know, a team member, people aren't gonna wanna work with you. That's not gonna be, you know a, a akin to your long term success in, in any role you have.


Right. Yeah. I mean, and it's harder to find new people and then to keep the good ones that you've already got, you know, I mean we all spend more time with the P people we work with typically than our own families. So, you know, let's treat everybody the right way.


Yeah. Everybody


Runs that way.


Absolutely. Absolutely. Golden rule golden rule rules. Well, again, we've been talking this week with Mr. Rudy Poe. You can find out more at That's R. U. D. Y. P. O. Rudy, thank you so much for coming on the show. And I should mention by the way, go check out Rudy's book, embrace, embracing change. And he's done an online course as well with the same name that covers a lot of the same things, but Rudy, again, thank you for coming on the show. I really appreciate it.


Yeah. Thanks for having me both the book and the course are right there on my website too. So.


Awesome. Awesome. Well, thanks for watching and listening to eyes and don't forget as always cash is king.


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