Turning Setbacks into Rocket Fuel

Turning Setbacks into Rocket Fuel

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Mr. Biz Radio: Turning Setbacks into Rocket Fuel

Unedited transcription of the show is included below:


Welcome to Mr. Biz radio BizTalk for biz owners during the next half hour, Mr. Biz, Ken Wentworth, a leading business adviser, and two time bestselling author will cover topics that will help business owners run their companies more profitably and more efficiently. If you're ready to stop faking the funk and take your business onward and upward, this show is for you. And now here's Mr. Biz, Ken Wentworth.


All right. Welcome to another episode of Mr. Biz radio with me, Mr. Biz, Ken Wentworth, and this week we are going to be talking about something that, again, you know, we try to have these sort of evergreen topics and things that impacted everybody, right? The predominance of our listeners are entrepreneurs, business owners, and the topic we're going to talk about this week that I know will resonate with you. We all inevitably face setbacks, right? Life throws us curve balls. We have challenges. It's just inevitable. It doesn't matter how smart you are talented. You are, who, you know what, you know, all that good stuff you are going to face challenges. The difference between those who are successful in the long run. And those who are not are those who have, you know, I talk about all the time consistent perseverance, right? You gotta be able to come back from those setbacks, from those challenges and those curve balls as bumps in the road. So this week I thought, well, you know what, let's talk to someone who is a master at doing just that at turning setbacks into rocket fuel. And he wrote the book titled the same “Rocket Fuel” the name of the book. And he converts setbacks in to becoming unstoppable. So without further ado, Mike C-Roc Ciorrocco, welcome to Mr. Biz radio.


And thank you so much for having me, man. I want to thank you and your team and your audience for showing up and allow me to come and share with you guys today. I'm truly humbled, but I always start with gratitude. Okay.


Well, I appreciate that. So, you know, I met, you guys have heard this before I met C-Roc on on Clubhouse of all places, right. Several months ago. And then he he came out with his book, “Rocket Fuel” and got a copy of that. And I'm like, man, I got to have this kind of show. Like we got to talk about this because it's something that, again, we all face these kinds of things, but, you know, before we get into that, and again, as always, we're going to pick C-Roc's brain in this last segment, and we're going to talk about, he's going to give us some tips on how to turn our setbacks into rocket fuel. But before we get into that, C-roc, tell us a little bit about your entrepreneurial journey.


Yeah. You know, I started off when I was eight years old on a golf course that I lived on selling golf balls to golfers. Everybody's got a story like that, right. 25 cents or 50 cents a piece. So I knew that I could make money at a young age and had fun with it. But yeah. So then I got into real estate back in 2005. I was in home sales prior to that for nine years, selling water treatment systems, learn how to close and handle objections and build rapport and all that jazz and got into real estate after that. And real estate was easy compared to in-home sales and then quickly realized I didn't like showing houses. So I decided to get into mortgages started as a loan officer, and then eventually built up to seven branches, 50 employees doing over 10 million in revenue per year and rolled from there.


And then that's, that's where the story really starts because I started feeling like I was playing too small of a game and I was doing the same things every day. And I just, I'm not, I'm not the type of person that likes familiarity and S and the same thing. I like challenges. I like things that are random and different variety, except for my wife. I I'm, I've been married 18 and a half years, and I'm happy with that. So that just, but, but for business and the way I live my life, I just didn't like that. So I started wanting to play a bigger game. And that's where this journey that I'm on now started.


Well, it's interesting. First of all, I'm very glad you clarified that. Cause you know, you know, we put this episode out and the lady see your picture. I don't, I don't want you getting inundated. You know what I'm saying? With like naked pictures of ladies and all this other stuff. So I'm glad you clarified that and I'm sure Mrs. C-Roc. Yeah. Mrs. C-Roc would Appreciate that as well, but


She'll show up some


And I'm sure she would. I'm sure she would. So, so tell us about you know, what, what drove you to write this book, “Rocket Fuel”?


Well, you know, I, I saw a guy named Pete Vargas tell a story at GrowthCon back in 2019 and Miami and stadium grant held Grant Cardone. If you don't know him, the 10X Rule and all that. So Pete Vargas was telling a story about his father and he's in front of 30 some thousand people. And I'm thinking to myself, you know, by the way, through this whole journey, I started thinking to myself, I'm 47 years old. I did not accomplish what I should have accomplished by now. And I started having a little bit moment of re re not resentment, but regret. And I quickly got out of that. But when I was watching Pete, I'm like, I can do that. Why am I not doing that? So I started questioning myself and then I started asking questions, like, what should I be doing?


And how far should I go with it? And I mentioned, I, I, I I talked to a mentor of mine. Who's a speaker. And he does events. And he's like, it was like through direct message. And he said, grow your following. And that's all the advice he gave me. And, and that was it. He didn't answer any more. I'm like, what's going on here, go my father until he got for me. So I decided like really to get really focused on that. And I tried to figure out, okay, how big do I want to go with this? And I started thinking about getting known in my state or the region, or maybe even the country. And I'm like, now, you know what, let's go globally. Let's get known globally for the impact that we want to have. And if there's aliens, let's get the aliens to find out who we are. So really thinking big because look, man, I mean, as long as I do that, I'm going to be further along than I would be if I just aimed for the country or the state or what have you.


Yeah, no, I love it. I love it. Well, and again so I was at that at GrowthCon as well. People, Laura listeners have heard me talk about it and, and the impact that that Grant has had, you know, on my career and a lot of things that I've done. And I should mention, by the way, if any of you guys are on the fence, even just a little bit about, ah, this “Rocket Fuel” book, I mean, obvious, you're going to hear more about it as we go throughout the show, but tell him who wrote the forward to your books. C-Roc. Yeah.


Yeah. Grant wrote the foreward for my book and that led to some amazing things. It actually, there's a long story behind it, but it costs me $75,000. So just so everybody's aware of why he did that. He wrote it and I, I paid him the money because I didn't know. I just feel like I felt like something would come from it and he would either think I'm crazy, you're onto something and that's what happened. And now we're in business together. So, you know, you gotta, you gotta commit. So, yeah.


And, and and we're going to talk about that. Definitely in the second segment, we've got some exciting things C-Roc’s got some new things that he's got going on, a new thing, part of a Grant’s, 10x incubator program, et cetera. So going through all the things you've gone through, we've only got a couple of minutes left here before we got to hit a break, but you know, what is something, what is advice that you would give yourself looking back now? What advice would you give to your 25 year old self?


You know, I would, my, my dad pretty much gave up on me when I was 11, when I decided to leave his house after going through a lot of abuse. And I would, I would say, find a mentor sooner and find a mentor for your ideal life. Somebody that's already achieved that, or they're on the way, but they're ahead of you. I would've, I would've said get a mentor or a coach sooner. And that, that's probably the biggest piece. Yeah,


No, I think that's huge. And especially if you, you know, in your situation specifically, you know, losing, you know, your, your, your father at that point in your life, you know, not having that probably male figure to, you know, to kind of guide you along the way would have been pretty helpful and probably would have helped you get a little further along than, you know, even you are now. So I think that's great advice that being said, what is your favorite failure? You've had C-Roc.


I don't really have one. I mean, I don't see failure. Like I just really legitimately see that I have a destination that I want to go and I go towards it. And when something unexpected happens, which most people call a failure. I look at it as it's something that's just redirecting me or giving me some data or information to continue on my course, the best, the most efficient, the most efficient way. So it's all a perspective, paradigm shift. People can say what they want to, but to me, I don't see that. I just, I know where I want to go. And I've always gotten what I've wanted because I'm just relentless inexorable, which means unyielding, unable to be stopped. And I understand that things are going to come my way that are going to be unexpected. And I just have to use those things.


Yeah, no, I don't, obviously that's a big part of the book. So again, this week we're talking with Mike, better known as C-Roc, Ciorrocco. You can find out more www.mikecroc.com. That's www.MikeCroc.com. Check out his podcast. “What are you made of?” Follow him on Facebook and Instagram. Come back after the break. We're going to give the Mr. Biz tip of the week, and we'll continue talking with CRoc about “Rocket Fuel”.


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Check out both of Mr. Biz’s, national bestselling books, “pathway to profits”, and “how to be a cash flow pro” on Amazon. Now, once again, here's Mr. Biz. All right, well,


I'll come back to the show is time for Mr. Biz tip of the week. And this week's tip is to constantly seek customer and employee feedback. You cannot fix what you don't know about. I know again, these tips, a lot of times when I say them out loud, you go, duh, I get it. But man, I'm telling you from working with business owners. So often, these are the kinds of things that get lost in the shuffle, right? You're chasing your tail around you're, you're working in the business instead of on it. And these are the kinds of things that you get to lift your head out of the weeds and think about these things. You got to seek that feedback. Again, customers, employees, et cetera. You got to make sure you're getting, getting that feedback, honest feedback. You don't want all the attaboys, right? Everyone mostly knows what they're good at.


You don't need to hear about those. You need to hear about what stinks. What's not going well, because that way you can make changes. You can improve it. If you don't know about it, you can improve it. So I use the example all the time about, you know, with Mrs. Biz. I said, man, if I'm leaving my socks on the floor all the time, and that drives you crazy, but you never tell me I'm probably going to keep leaving my socks on the floor, which is going to drive you crazy. Right. Just tell me about the socks and I'll pick them up. Right? So a funny example, but nonetheless, constantly seek that feedback. Make sure you're continuing to grow, make the business better, treat your employees better and obviously treating your customers better as well. So that's my biggest tip of the week.

So again, this week we're talking with C-roc. You can find out more at www.mikecroc.com. So C-roc. Let's talk a little bit. I know we talked about the book and we're going to talk a little bit more about the book in a, in the next segment. Let's talk about the new project you've got going on. Well, relatively new project that you've got going on. Blooprinted yeah. That's just to clarify blooprinted is spelled B L O anybody looks it up.


Blooprinted is a, if you don't, you know, look, you know, Pinterest is like a recipe, craft things. People can go there and find those things. It's like a marketplace. Amazon's a marketplace for products. Blooprinted is a marketplace for success. Blueprints. It's not a course website. It's not a course platform. It is strictly people that know how to do something. Go in here. They put the steps to accomplish anything, any vertical, any could be a lifestyle thing. It could be family relationships, business marketing, and I could go on and on and on real estate. And they're going to put their steps to success and impact and monetize with it. And we're going to flood millions of people to the website, into the marketplace so that they can buy those blueprints and have success as long as they follow those steps.


So, so give me an example. Let's say let's, let's walk through a quick example, I should say. So let's say gosh, let's say I'm, I'm a kid graduating high school and I'm like, man college isn't for me. I'm very entrepreneurially spirited, and I want to start my own business. And man, during my teenage years, I've been mowing, lawns doing landscaping, things like that. I want to start a landscaping business, C-roc, but man, I, I, you know, I'm 18, I've never run a business for, I don't know what to do, but I, you know, I know this is what I want to do this what I'm passion about right now. And so I know most about how would that work with blooprinted.


So let's say this, this, this gentleman goes in and doesn't see a blooprint for that. Well, we're going to have a way for him to reach out to us and say, Hey, I'd love to have a blooprint on this. I don't see one in there. Then we're going to go and take the responsibility to go find someone that has that blooprint and work with them to build the blooprint for that. So that's, first of all, if they find one and we already have one in there, they're going to go in, they're going to search for, you know, landscaping business at that blooprint or several blooprints will pop up and they'll be able to look at the video of the, of the creator, look at the bio and see if they want to buy their blooprint. Once they buy that blooprint, they'll have it. And it'll tell you what to do from day one, all the way through, till the, till the final day of the blooprint.


And as long as you follow those steps, you should have a successful landscaping business. But on top of that, the experts have put, their blooprints can be as hands-on or hands-off as they'd like to be obviously the more hands-on they are, the more value they're going to bring, the more they can charge for the blooprint. And there's going to be people that are going to create a whole business around their blooprints, coaching events, all kinds of things. So, but it's like, but, but Ken, I'm taking the a hundred percent responsibility on this to make sure that if we don't have a topic in there that somebody wants, we're going to go out and find it, and that I'll do the prospecting, I'll do the reach out. My team will reach out. We'll we'll find the person that has had success in that and let them know that there's people that want their blooprint.


Well, interesting. So this is like I'm trying to think of a good way to be, you know, have a descriptor on this one because it's kind of interesting. It's kind of like a, it's a, almost like a DIY franchise, right? So it's not a franchise, but you're, you're getting the steps to create it. You do on your own with some help obviously. But it was that, that a decent descriptor. I know it's not exact, but


Yeah. Yeah. I mean, look at my life. I've I've wanted something and then I go for it. Right. But it's costing me more money, more time, more stress, health relationships, confidence. I can keep going. Right. All these different things. Right. I mean, literally if I just known the steps that chief something I still would have done and accomplished it, but I would have done it a lot faster. And I would have learned how the right way to do things instead of having to go through all the other things, which is, is it can be valuable at times to go through something and figure it out on your own, which I'm not saying not to do that. Once you have the steps and you accomplish something, maybe you want to try to make it better, then figure things out like that to, you know, brand new things and innovative things to add to a blooprint or make something better. But if you're just trying to accomplish them to take care of your family or start a business, there's no need to, to not know how to do something nowadays.


Yeah. And I talk about it all the time, man. Especially when you're no matter what you're trying to do, whatever you're trying to start model expert behavior. You know, you, you alluded to this during the first segment, you know, find someone that's already been there, done that on what you do in this case specifically in an industry that you want to be successful and you want to start a business and man, you don't need to go through all that. You can skip through a lot of the bumps in the road. Most of them, if not all of them, that that creator of the blueprint has gone through, right. They they're going to help you fast forward and Dodge around some of those things that they had to deal with which is just going to absolutely accelerate your growth. So, so I got to ask, you know, what, where did you come up with this? What, what made you think of this idea and, and get it going


Well first of all, my life I've needed this. This is like a, been a weakness of mine. So I figured, you know, if I have a weakness instead of complaining about it, let's go do something. So I met a guy named Jared Yellen. Who's the co-founder of 10X incubator with Grant Cardone. And we were talking about building people and we didn't want to launch another course platform. And what were courses lacking and why weren't they being as effective as they should be? And that's how the, the whole idea came up. And then we started thinking, okay, what if we had the blueprint to success? How would that look? And we laid it out. And you know, my, my mentor, one of my mentors is Brandon Dawson from Cardone Ventures. And he has three M's that he talks about. 3M is like Mike model mimic master.


That's one of his algorithms model, mimic master. And so if you have a blooprint, you can model it, you got the model, you mimic it and then you master it and then you multiply. That's his fourth M he throws in his three AMS. I don't know why it's called the three ends when it's four. But that's that I was mentored by these people Grant Cardone, Richie Dolan, like these people. And I took all the mentorship that I got from them. And I put this together and ideated with Jared and our team at 10X incubator and put this together and then Grant’s putting a blooprint in there. And Brandon, everybody will have a blooprint in here. So no.


Yeah. That's awesome. Well, and listeners know like Grant Cardone has been on the show, Brandon Dawson has been on the show, Elena Cardone has been on the show. So, you know, they're, they're pretty familiar with the, Cardone Enterprise’s, whole umbrella of, of businesses and everything like that. But, so, so I guess I'd be remiss if I didn't ask. So w so someone out there listening right now that says, man, this sounds like pretty fantastic. Where the heck, can I find out more information about this? Well, before


Place to go right now is blooprinted, that's with two O's, www.blooprinted.com/VIP. And you'll go in there. And what we're looking for right now is our first 100 creators. And it's an investment right now of 2,500 bucks, but that includes our specialists, working with you to build your blooprint with your content, your input. So you don't have to come accustomed to our system right away, and also a year access to the system to put it up on the marketplace so you can monetize your book.


Okay. Awesome. Awesome. So guys out there, guys and girls out there, you got a business. You want to put a blooprint out there, the monetize, what you've done put forth and help people in the future that want to get into the industry that you're in. This is a massive opportunity. Think about it, using your knowledge, without creating a course, et cetera, to be able to monetize. That's fantastic. So we're gonna hit a break here. We're gonna come back and C-roc is gonna give us some tips on turning setbacks into rocket fuel.


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All right. Welcome back to the show again. I want to make sure we we hit this pretty hard to make sure everyone, if you're interested in blooprinted, as, as C-roc said, it's www.blooprinted.com/vip, and blooprinted is www.blooprinted.com/VIP to check it out. See if it's something you're interested in and as a way to monetize your knowledge without having to create a course, especially right now, as you mentioned, they're going to help you build it on their platform. It's like hitting the easy button, right? If you ever thought about trying to do something like this, and you didn't even know where to start, boom, here you go. www.blooprinted.com/VIP. And I also want to mention, find out more about what C-Roc’s got going on. So again, I mentioned he has a podcast.


“What are you made of?” You can find out more about the podcast as well as everything else he's got going on. You can find out more about his book, “Rocket Fuel”. You can find it on Amazon as well as on his website. And that is www.MikeCroc.com. No K on the rock, by the way, it's C R O C a.com.

All right, the moment we've all been waiting for. See rock you talking about setbacks are talking about how, you know, and by the way, your answer to my question about your favorite failure fits in perfectly with your book. And I promise guys, we did not, that was not predetermined. I didn't tell him I was gonna ask him that question or anything like that, but so, so tell us, let's see, rock as you from the book, from your experiences, all the different things. You've had, the setbacks challenges, et cetera. What are some tips that the listeners can use to turn those inevitable setbacks into rocket fuel?


Okay. So this is a proactive approach. First of all, if you're in close proximity to an adversity, if you're really in the hole, what I mean by that is the closer you are, the less hope you see the less light at the end of the tunnel, if any, and if you're in that moment right now, the first thing you need to understand is there's hope you just gotta keep going, right? And you gotta run. Like I have a saying, thrust is a must. When you're in a dark place, thrust is a must. You've got to get the heck out of there. So you got to move. And, but, and just know as long as you're, you know pushing and going, you're, you're, you're going to be fine. So that's the first thing I have to give people hope that are in those situations. But beyond that, if you're not in that thing, or you've just gotten through one, the thing you need to understand is this a proactive approach.


The rocket fuel law says to take anything that would stop or slow you down and stored it in your tank, your fuel tank, instead of your trunk, where it would weigh you down. Most people keep the stuff in their trunk and it weighs them down and stops them and slows them down. And I've had to just a knack in my whole life to store everything in my fuel tank. So that everything that comes my way is, is either a training session or rocket fuel. So that way I can become unstoppable. And so that's the understanding you have to have, but also proactively understanding that you have a target that you want to go to your ideal life or whatever it is you want accomplish. And nothing is going to stop you from getting there.

You get that into your head, even if you don't believe it, and then understand that anything that comes at your way that's unexpected, or doesn't go the way you want it to, or think that it should, you should use that as a opportunity to gain new data, to make decisions going forward, to going towards your target. Now, sometimes it means that your Target's wrong. Sometimes it means that you're on the wrong, the wrong target, and that's okay. Some people don't pick targets and don't pick their ideal life and their mission because they feel like it's a static thing. It can't change or evolve, and that's not true. So set the target, go after it and understand that anything that comes your way, varsity slows you down stops just stored in your tank instead of your trunk, use it as rocket fuel will become unstoppable.


I love it. I love it. And so, you know, even applying some of what you just said back to, you know, we talked about in the first segment of where you were at different points in your entrepreneurial journey, you know, you obviously applied some of this stuff, right. You know, not only of, of putting things in your fuel tank, not, not in your trunk to weigh you down, but you know, you had talked about getting, getting better known, right? You saw that as a limitation. The fact that, and I guess I'll, I'll throw it out there. The fact that you weren't at that point known enough was, could be looked at as a setback, right? You could be probably further along if you were better known,


It's a liability, for sure. It's a liability for sure. You know, and as you go, by the way, Ken, you know, as you refine your engine and you do self-development personal development, mentors experiences, you can not feel yourself off that toxicity anymore. Anyway. So when you get to that refinement, there's a line of demarcation where you realize that there really isn't setbacks. There really isn't adversity. It's all in your head. You realize it's data, that's coming your way. Then what you do is you use the new, higher octane fuel. Your Lamborghini needs better fuel than a Ford focus. And so at that point, you're looking for targets and things in your future that you have set out toward to go towards as your new fuel, it's a higher octane fuel it's cleaner, and it gets you further faster.


Yeah. And I love the analogies because it, and it makes perfect sense. I mean, it, everyone out there listening right now, I mean, you know, we've talked about some of these concepts a little bit here and there throughout the, you know, shows, et cetera. But man, it just makes such a difference when you're, it's your, your mindset. You change the way you view these setbacks. They're not setbacks again, you know, storing them in your fuel tank instead of your trunk. As you mentioned, that's, that's providing you additional fuel. That's a higher octane fuel, as he said, getting your mind around that and, and using that as fuel. So C-roc and your experience with people as you work with people, how long does it take for someone to sort of make that transition?


Man, it's all, it's, it's different for everyone. Really? What it comes down to Ken is, is the story that you're telling yourself. Like, you know, if I tell this, this concept to someone and they're like, well, yeah, but they're really his adversities because so-and-so said so, and there's always been this and well, that's just because things have happened in the past. The precedence doesn't mean that, that, that something can't be done better, that, that there's not a better way. And really what it comes down to is your reality. Your reality is what you agree to. It's the story that you tell yourself. So if you pay attention to the stories that you're telling yourself, and most people tell themselves stories of why they're failing making excuses so that they can live with themselves instead of telling themselves a story of why they're going to succeed and why they want so really paying attention and auditing the stories you tell yourself, creates the reality that you want.


I couldn't agree more. You real quick anecdote I've got, even from my corporate career, I had a guy that worked in our department was way more way smarter than I am and probably the smartest person in the department, but he was holding himself back. And one of his things that he did all the time C-roc was he used a lot of self-deprecating humor and there's nothing wrong with that. Right? I use it sometimes myself, but with him, it was the story in his head. It's the story he was telling himself, just like you would just talk about. And I told him, I sat him down and this was, gosh, this was probably 10 years ago. I said, look, man, this is holding you back. Like I get the self-deprecating humor. And by the way, he was hilarious. But I said, you are the smartest person. You know, we've got a a hundred person team. You're the smartest dude. I know everybody, smartest guy or girl out of everybody, but you're, you're the story in your head is what's holding you back. Now that I've come to think of it, I need to send him a copy of your book seriously, without not even kidding around.


Yeah. You know, a lot of this stuff I'm talking about though, is stuff I've started to realize after the book. So I'm going to have to write another one. But you know, you know, here's the thing, like I don't have a problem pointing this out to people. I, another thing I ask people, like watch the story you're telling yourself, and also are you playing a big enough game? And, and some people get offended when I say that. I mean, I've, I've told a billionaire before, like, Hey man, I don't think you're playing big enough. You've already made it. But you made a billion. Like what, why aren't you going for multiples? Like, are you really playing a big enough, they'll get and resent me at first. Right. But I guarantee you that they'll dream about the conversation that night.


Yeah, no, I could see that. And you know, again, these are things, you know, Grant talks about this kind of stuff too, making sure you're, you're thinking about 10X the goals you have, you know, playing right along with that, you know, a lot of times people don't reach the goals. Not because the goals were too high it's because the goals are too freaking low. Okay.


Real quick. I know, I know we're running out of time here, but I just wanna tell you one thing I thought for myself, the reason I got into business with Grant with this, this this tech thing and a 10X incubator started is because I looked for someone which is Jared Yellen that could elevate Grant somehow push him further than he's ever gone before. That's that's that takes kahunas by the way. But I don't, I didn't want to be just like anybody else. I wanted to figure out a way, how can we elevate somebody that's already elevated instead of starting from scratch. And it's just as easy as starting from scratch or working with someone that's that's, you know, not as far along.


Yeah. Powerful, powerful. And that does obviously take massive kahunas. So kudos to you for that. So again, we've talked with Mike “C-roc” Ciorrocco. You can find out more at www.MikeCroc.com or go out to www.blooprinted.com/vip. Mike, thanks so much for being on the show. I really appreciate it.


Thank you, Mr. Biz. I appreciate you


Brother. All right, man. Hey guys. Thanks for listening. And don't forget as always cash flow is king.


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