Getting Rid of Your Head Junk

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Mr. Biz Radio: Getting Rid of Your "Head Junk"

Unedited transcription of the show is included below: 

(00:03):

Welcome to Mr. Biz Radio! Biz Talk for Biz Owners. During the next half hour, Mr. Biz, Ken Wentworth, a leading business advisor, and two-time best-selling author will cover topics that'll help business owners run their companies more profitably and more efficiently. If you're ready to stop faking the funk and take your business onward and upward. This show is for you. And now here's Mr. Biz, Ken Wentworth.

(00:28):

Hey guys. Welcome to another episode of Mr. Biz, with me, Mr. Biz, Ken Wentworth. And we are going to talk this week about getting rid of head trash head rash. We all have it. I don't care how strong mentally you are. We all have it at different points, stressful points,ujust getting a, getting in a funk sometimes, right? It just happens, man. Especially if you're a business owner, entrepreneur, but it happens to all of us. You could be a stay-at-home mom. Stay-At-Home dad worked in your corporate career. Unfortunately, it's one of those things. We gotta empty that trash out. You know, we gotta get it out there and think of ways that we can prevent it from accumulating. So that's what we're gonna talk about this week with our guests, Mr. Noah St. John, who is the mental health coach of the stars. Uhe's worked with Hollywood celebrities and eight figure company CEOs and professional athletes. Noah is fame miss for helping coaching his clients make more in 12 weeks than they made in the previous 12 months. Are you intrigued yet? Well, I certainly am. So Noah, welcome to Mr. Biz Radio.

(01:33):

Thank you, Ken. Great to be here with you.

(01:36):

Yeah, I I've been looking forward to this. I know we talked, it's been months ago now. Talked about having you on the show and finally getting you on. So I'm looking forward to it. Why don't we get started with talking about your entrepre journey. So how did you become the mental health coach of the stars?

(01:53):

Well, I'm gonna give you the condensed version <laugh> but I, I grew up poor in a rich neighborhood. Now I know that's a total cliche. I know, but it's totally true. I grew up in this little town called Kennebunkport, Maine which happens to be one of the wealthiest communities in new England, but my family was dirt poor. And I mean that literally because we lived at the bottom of a dirt road in a drafty unfinished house that my parents ended up losing the foreclosure. Wow. So from a very young age, I was painfully exposed to the gap, the chasm between the haves and the have nots, the haves was everyone else. The community, the have knots was my family. Now you hear these speakers, Ken, I know you've heard this and everybody listening and watching, I'm sure you've heard, you know, speakers get on stage.

(02:31):

And they say things like, well, you know, we were poor, but we were happy. We didn't know we were poor. Well, my family, we freaking knew we were poor <laugh> because you know, my mother bless her heart reminded us every day that we were poor and miserable. So no, it wasn't happy. It sucked <laugh>. And so from a very young age, I hated that life of poverty and fear, lack, not enoughness, that's what I knew growing, growing up in my family. But I saw right down the street, there's great wealth in abundance. So I said, how the heck do I get from here to there? Right. And of course there was no one to help me, you know, I couldn't, there was no one to talk to. No one in my family of course could help me. So you know, you mentioned, I'm known as the mental health coach to the stars.

(03:07):

I'm also known as the nerdiest nerd in the personal growth industry. You know, I'm like the Sheldon Cooper of self-help, you know, you watch that show. I'm like the nerd. So as a nerd, you know, I, I just, and the reason is because, and something is wrong when there's an issue, when there's a problem. I just, I can't take it. I can't sleep. I can't, I can't rest until that problem is solved. So that's really what I faced even as a kid. And so I did the only thing that a nerd could do back then, which is I went to the library and just spent hours and hours at the library, reading every book on self-help success, personal growth, you know, Dale Carnegie, Napoleon hill, Stephen Covey, all the classics. Right. And I just really immersed myself in that world, but I really, really couldn't get it to work.

(03:46):

It was so frustrating cuz I was reading all these books, really trying to really working hard, but I could never really succeed. And so at the age of 25, I decided to commit suicide because I was so depressed. I was so frustrated. So, you know, angry and, and just felt all alone. I felt there was no reason for my being here on the earth and at the very last moment, my life was spared. And I, I tell that full story in my books, my programs, but the point is at the very last moment, my life was spared. I didn't know why, but I, I realized I'm still here on the earth for some reason. The problem is, I don't know why I'm here and <affirmative>. And so I went on another long journey. This was like a spiritual journey, a more of an inner journey, right?

(04:25):

To find, why am I here? What, what is my purpose? And so in 1997 I actually had two epiphanies that changed my life. And that caused me to start my company, which is called successclinic.com. And so the two epiphanies were when I realized number one, what is missing in traditional success literature, really literally all those books that I've been reading all those years, what was missing, what they weren't telling us. And then number two was how to actually reprogram your subconscious thought patterns, using what we call now, my out formation's method. And so really it was those two distinctions. Ken, that really well was the impetus, the, the, the epiphanies that I had that caused me to start my company in a 300 square foot basement apartment in 1997, with $800 and a book on HTML. That's all I had. I had, I had no money, no marketing experience, no sales, no connection, no list.

(05:24):

There was no funnels, you know, a funnel, something you poured water in and put, what about, you know, there was no Facebook, YouTube, social, there's nothing, you know, but it's 25 years ago. So now all these years later, you know, as you mentioned, I'm, I'm, I'm known as the mental health coach, the stars I've published 17 books. My 16 and 17 books are coming out actually this year 18 foot coming out next year. And we've helped our clients add over 2.7 billion in sales. Meaning as, as you mentioned, you know, we help people make more in 12 weeks than they may in the last 12 months while also gaining back one to three hours per day and four to eight weeks per year. So it's really been quite a journey.

(06:02):

I can't even imagine. So a couple, couple observations done. So I gotta be honest with you. I was a bit of a nerd library, but we were, we were reading different books. You read better books than me for, for, for, for the time I was reading about big foot, the Lochness monster, and <laugh>, I'd go to a library cuz I went to a really small school and you know all that. And I had read all the big foot and Sasquatch and Yeti and Bon will snowman and Lochness Mon. And she's like, that's all we have. Like, you know, let me see if I can borrow one from another school, you know, that kind of thing. So you were reading things that are gonna be much more enriching for your life as we, as we get further along. <Laugh> but I will say one little thing you mentioned that does give you street cred on what you had mentioned about being the nerdiest nerd. And you did say you started it in a 300 square foot basement apartment with and a HTML book. Okay. Come on. Yes. <laugh>

(07:04):

Well, I mean, I, that was all they had back then. If you remember being online, remember the AOL days, right?

(07:09):

Yes. Yes. <laugh> right.

(07:13):

Remember, and you could have a picture maybe, you know, six by 10 pixels. Right. You know, like that. And of course there was no video back then and or anything like that. And so yeah, I had to build my own website. So I literally built the ugliest website you've ever seen back in 1997-98. And I'm, I just, you know, put something on it and I started selling my book cuz that's all I had back then, which was self-published. And then it was what was amazing is I actually met Jack Canfield in 1998. He loved my work, gave me my first celebrity endorsement over 20 years ago. And he sent my book, which was called permission to succeed to the chicken soup publisher. And that's how I actually got my first publishing contract over 20 years ago.

(07:49):

Oh nice. Well, you know what I, what I hear out of a lot of that, what you just mentioned, Noah is you're a problem solver. You, you, you said that you self-professed yourself as a problem solver, but you just proved it. You went out and got an HTML book. You didn't know anything about that. And you're like, I gotta build this website. I know that's what I need to do. And you're like, I'll figure it out.

(08:08):

Exactly, exactly. And that's it. I mean, for, for everybody listening, you know, the, the lesson is, you know, there's so many things, reasons why, oh, I can't do it. Oh sure. It's easy for you. No, cuz you had this or I had, I'm like I have nothing you and nothing. Don't give me that. Right. I had no money, no contacts, no list, no nothing and no money, you know, certainly no connections. And so that's one of the things that we talk about when we talk about head trash, which I know we'll talk about in the next, in the next next break there or after the next break. And you know, really that head trash is all these excuses and things of, oh, I can't do it because I'm, I'm here to say that's totally wrong.

(08:43):

Yeah, totally wrong. Alright. So again, we're talking this week with Noah t. John, you can find out more at noahstjohn.com. We're gonna hit a break here. We're gonna come back. We'll get to Mr. Biz tip of the week and we're gonna dive right back in and we're gonna talk about head trash

(09:00):

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(09:30):

Thank you for listening to Mr. Biz radio. Did you know our show airs seven days a week for more than 30 hours. Now, if you are in the B2B space and we'd like to reach thousands of business owners every week, including our more than 250,000 social media followers are thousands of daily internet radio listeners, our email list fans and Mr. Biz solutions members email us at This email address is being protected from spambots. You need JavaScript enabled to view it. to become a sponsor. Tap into Mr. Biz nation to help grow your business.

(10:00):

Check out both of Mr. Biz national bestselling books, "Pathway to Profits" and “How to be a Cashflow Pro" on Amazon. Now, once again, here's Mr. Biz.

(10:12):

All Right. Welcome back to the show. And as we always do its top of the second segment, we'll give the Mr. Biz tip of the week and. This one is a real quick, very simple, man. I, I should have, I should have rethought this as I was doing my show prep. I share these, we, we, we line out these things calendarize these tips by, you know, in December for the following year. But I should have thought about this considering our guests today, cuz he's probably gonna really laugh at this when he is gonna be like, oh my gosh, Ken, really? But this is a really simple motivation hack. And I actually learned this from, from Gant Cardone. And I mentioned upon a show before and he's not the only person that does it, but he's the first person I heard do this. And that is to take your goals and write them down twice a day.

(10:57):

Not every single goal. For me, what I do personally is I write down my top three goals. I write 'em down at the beginning of my day and I write 'em down at the end of my day. And I write them down in a, in a way that I've already achieved them. I have done X, Y, and Z. I have achieved X, Y, and Z. And what it, it does for me. I know it sounds kind of corny kind of cheesy or whatever, but I'll tell you for what it does for me is first of all, it centers me at the beginning of the day. Why, why am I doing all of this? Right? And the second thing it does at the end of the day, it repositions your mind. And I'll tell you, there are times when I write 'em down in the middle of the day.

(11:33):

If I hit one of those funks, maybe I have head trash. We'll talk about that in a minute. <Laugh> and a particular day is I'll just sit down and I have a little tiny book that I write 'em down and I've got pages and pages that write down these same three goals. And these are long term goals. These aren't goals for the day. These are things that I want to achieve over. You know one in particular is probably probably gonna take me another five, six years to achieve, and I'm gonna write it down, you know, twice a day for the next five years, I'm gonna continue to do it. And, and make sure that I stay centered on what I'm the three things that I'm primarily focused on that drive everything else that I'm doing so quick, motivation hack. I know it sounds cheesy.

(12:10):

I promise you give it a shot, do it for a few. I'd be surprised if it doesn't have a positive impact on you. So that's the Mr. Biz tip of the week, this week. Now we can segue right into this Noah because you know, I, as I mentioned, sometimes I gotta write it down the middle of the day. I got, you know, I got I'm in a funk. I'm just not feeling it that day, maybe. So you say that, you know, head trash is the number one reason that a lot of entrepreneur feel stuck. So what, what is head trash first of all, and how does it keep us our hard working entrepreneurs from, from getting, you know, how does it make us get stuck?

(12:42):

Yes, absolutely can. Yeah. I mean, basically if you look at all these books that I've published and written over the last 20 plus years, and these are some of my books in other languages I've really wi written all these books pretty much on the same subject, right? It's all about as I call it getting rid of, or taking out your head trash. And that's why, by the way, for everyone listening to this program and watching you can actually get this book for free, it's called get rid of your head trash about money. You get it for free. It's sendmeabooknoah.com/step-1, very easy to remember, sendmeabooknoah.com/step-1 And I will send you a book. All right, just cover this shipping. But the book is free because you're listening is program again. It's send me a book, noah.com. So what is head trash?

(13:17):

Right? So the way that I've been teaching this for many years is that head trash is the voice in your head that says, I can't do it because.dot dot. Right. And then you just fill in the blank. So for everyone listening to the program, I want you to think about your goals as Ken was just talking about. Right? So think about your goals. Well, Noah, you know, people, they hire me or they come to me and they say, no, I, I wanna, you know, add an additional $10,000 a month or I wanna add an additional 50,000 or a hundred thousand or whatever it might be. Right. I wanna get a new car. I wanna buy a new house. I wanna take my family on vacation. I wanna retire my spouse. I mean, these are some of the goals that we have right. As, as business owners, as entrepreneurs.

(13:52):

Right. Great. And then the very next thing outta their mouth is yeah, but I probably can't do it because <laugh> right. And they say, and they don't even realize they're doing this. Right. And so this is an example or a symptom of what I call head trash. So head trash is exactly what it sounds like. It's all of those reasons or excuses that you're giving of why you can't do the thing that you just said you want to do. So think about the typical excuse the typical, oh no. Yeah. I wanna make more money, but I don't have the time. Oh yeah, no, I wanna grow my business, but I don't have the money. Oh yeah. I want to have more clients, but I don't have the right connections or whatever it might be. Right. And so that's the thing comes down to time. I don't have the money.

(14:30):

I can't afford it on the connections. And that's one of the reasons that I share my story goes, I'm like, well, that's funny. I didn't have anything. I didn't have any money. I didn't have any connections. I was living in a 300 square foot basement apartment, you know, 25 years ago. There was no none of the tools that we have today at our fingertips, you know, that are so ease so much. You guys don't have to build an HTML website. You're welcome. <Laugh> you know, I mean, just that's one example, but that's what I'm saying. So there is no excuse that holds any water, but here's the funny thing about it. You always make yourself, right? I I'll give you a great example. I was speaking at an at an event in Los Angeles a few years ago. This is about a thousand entrepreneurs business on 6, 7, 8 figure entrepreneurs.

(15:13):

I just finished speaking. I was walking off the stage and this man ran up to me. He said, Noah, you are the coach I've been looking for. He says, I wanna hire you right now. You're the coach I've been looking for now. I didn't know this man from Adam, ironically, his name was Adam <laugh> and I said, okay, what's going on? He says, Noah, I'm totally stuck. We're only making 4 million a year. And I said, well, that doesn't sound like of a problem. Right? Who wouldn't wanna be stuck at 4 million a year? He says, Noah, no. The pro the point is the problem is we've been stuck at 4 million for the past four years. Our company grew to 4 million and we're, we're just plateaued. We're stuck. And he says, I've hired every guru, every marketing guy, he named all the marketing gurus, right. And all the big names.

(15:49):

He says, I've paid all this money. And we're still stuck in said, as soon as I heard you speak about head trash and your foot on the brake and everything you just said, I knew you were the coach I've been looking for. He literally hired me on the spot. And I worked with him. I worked with his team for about 18 months. And in that 18 months, his company went from 4 million being stuck for the previous four years to over 20 million in sales, less than a year and a half. And now, wow, what did I do? Did I, did I sprinkle magic fairy dust on him? Yes, I, no, I didn't do that. <Laugh> the point is it was about this head track. He literally cuz he was doing all this stuff and what we call the outer game, meaning, you know, he spent all this money and all this effort on marketing and marketing, marketing, marketing, right.

(16:30):

Which isn't wrong. We all have to do marketing. Right. But it had nothing to do with that. It was all about the inner game. Right? So when you look at, for everybody listening to the program, you can need to look at your inner game and your outer game. In this particular case, it was inner game. Right? And then 80% of cases that I worked with helping my clients add over $2 billion, 80% of that is inner game. And so if you're holding yourself back from the successor cap up for everybody listening, I just want you to realize 90% of that is an inner game issue. And 90% of that means you gotta take out your head trash.

(17:02):

I love it. I love it. I, you know, again, this is, you say it much more eloquently than me, but I've always said you have to start with yes. And what I mean by starting with says the exact same example you're giving is people say yes, but right. So they go, oh I started with yes. Well, you know, we can't do that because you know, like you were saying, and it's like you said, I found it too. Even in my corporate career is people don't even realize they're they're saying it that's right.

(17:32):

They don't even realize that they're they're, they, they pump the brakes they've they run up against the wall on, on their own. Like you could, the wall's three feet wide. You could walk around the right or to the left, but you choose to walk right into it. <Laugh> right.

(17:46):

That's right. And I, I actually call that driving down the road of life with one foot on the brake because that's what millions and millions of entrepreneurs are doing right now. Not realizing it. They're working really, really hard. They got their goals, you know, and everybody out there, all the gurus say get motivated, excite yourself out, right? Put your foot on the gas. If you're driving down the road with one foot on the brake and one on the gas and somebody says, step on the gas harder. Is that gonna help? You know, it's just gonna ruin your car faster. So that's what I done with Adam and with all of our clients is I say, why don't we get your foot off the break? Then you can actually make more in the next 12 weeks. So you made the last 12 months and you'll be working less. What a concept,

(18:19):

Man? I tell you so we gotta hit a break here, but I cannot wait for the third segment. I would almost ask producer round to skip the commercials, but we'll get to him. We'll get to the commercials will come back. But again, this week we're talking with Mr. Noah St. John, you can find out more at noahstjohn.com. As he mentioned, you can go to sendmeabooknoah.com/step-1, Very easy to remember and get a free copy of his head trash book. Because again, as you've seen with the illustration that he just really well

(18:49):

Laid out for

(18:50):

Us. We all have this. We've all got the break on and we gotta get our foot off the break. So come back after the break and we'll continue talking with Noah.

(19:01):

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(19:30):

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(20:01):

To submit questions to the show, email them to This email address is being protected from spambots. You need JavaScript enabled to view it.. Now once again, here's Mr. Biz.

(20:09):

Alright right. Welcome back to the show. And, and I don't wanna waste time here. I know we won't get our esteemed guest for about another nine minutes in counting, so I wanna make sure we get through this and there's so much I wanna cover. That's why during the break, I was feverishly taking notes and I've got all the show prep. I'm like, where do I go? I got so much more. I wanna cover. UI guess I would be remiss, especially given the, you know, the predominance of our, our audience than of demographics of our audience. If I didn't ask you about, you know, again, you've mentioned it, you alluded to it earlier, but I know you're famous for that, that, that, you know, helping people get earn more in 12 weeks than they did in the last 12 months and saving time as entrepreneurs and business owners, which is the vast majority of our audience. Mm-hmm <affirmative> how the heck do you do that?

(20:52):

<Laugh> well, first of all, let me, let me attend to that first point you made, you're gonna have to have me back on the show, right? Ken? I mean, we gotta,

(20:59):

Yeah. I mean, honestly, I got so much more

(21:01):

Seriously. I all right. So we'll make sure we make that happen. First thing. Yeah. So yes, absolutely. So I mean, the point is it building your business is like building a house, right? That's the analogy I like to think about a house, right? A house has a lot of moving parts to it. It's not necessarily easy to build a house, you know? And when a lot of the gurus say, you know, as they're saying, well, listen, if you wanna build a house, you gotta just psych yourself up. Come on, take massive action. That's my favorite take massive action. And, and so what are most, what are most entrepreneurs doing that what they're doing is they're running around slapping boards together and hoping a house shows up, oh, come on. Let's go.

(21:36):

Man, I'm tired. It's still kind of cold in here. Isn't it? Yeah. It's kind of drafty shoot. What, what did I do wrong? What you did wrong was you don't have a plan. That's the first thing. So to who have a successful business, you really need three things. You need, number one, you need the right plan, right? If you're gonna build a house, I'll give you perfect example. All right. My father, when you know, I mentioned we grew up corner at neighborhood. Well, what was funny, ironic is my father actually decided when, when I was just five years old that he was gonna build a house, literally build a house from the scratch. And he literally said, well, how hard can it be a little naive, huh? Right. But he did. He said, how hard can it be confident

(22:14):

Though? He's confident Noah.

(22:16):

He's a confident guy. I'm not kidding. I mean, talking about thinking positive. Right? Where do you think I got it? Anyway. So he, he said, let's build out and you know what? He did it, he actually did it. He had, he had a good plan. He had a blueprint. Right. And so he followed the blueprint, he built a house. So that's what building a business, like building a house, right. A plan. Then you need the right tools. Right? You need the right tools because you can't just build a house, you know, with your bare hands that would hurt. Right. So you need a hammer, saw nails, you know, screwdrivers or whatever. So he had the tools he built, but see, he was missing the most important, the crucial third element, which I see so many entrepreneurs struggling with. And that is, you must have the right support.

(22:52):

You have to have the right support. Somebody in your corner who number one believes in you oftentimes when you don't believe in yourself, here's a, here's another perfect example of that. I literally just brought on a new coaching client now to got one on one mentoring with me right now is a six figure investment. And people pay that and he actually found one of my other books which is called power habits. That's another book that I had written. And he was told me that he was in Barnes and noble and he passed my book three times on the bookshelf. He just kept walking by it and it kept calling out to him. And he finally bought my book. He read like 50 pages of, he didn't even finish. He reached out to me and he said, Noah, you are the coach I've been looking for.

(23:37):

He hired me on the spot, paid me six figures. And we just literally just started working together less than a month ago. But he told me the reason I'm bringing up this story is that he told me that his head trash as a result of reading in my books and or my book and understanding this now for the first time, seeing it in a new perspective, he said, Noah, my head trash is costing me at least a million dollars every single year. So he's literally, he invested one 10th of that. And that's what I said. I said, well, if you just gimme $1, I'll give you 10 back is you think that's a good investment? Of course it is. Right. And so that's the point for everyone listening? Do you have the right plan? Not, no. It's not about taking massive. Yes, of course. You have to take action, obviously, but if you don't have a plan, you're busy slapping boards together.

(24:18):

Number two, you need the right tools. The funny thing is now we have so many tools. A lot of times when entrepreneurs hire me, when they come, I mean, we have to have them stop doing stuff. They're trying to do 10 million things. And it's like, oh my gosh, it's overwhelmed. And then number three, you've gotta have the right support and you've gotta have the right support system. And if you don't have that, it's kind of like in the Rocky movies, remember the, you know, the Rocky, the original Rocky movies, like my favorite is Rocky three. Remember when, you know, first he had his original trainer or Mickey who died and then he had Apollo creed. Well, what Apollo creed did is he said, by the way, when when, when Mr. T is punching you in the face, move your face out of the way.

(24:56):

<Laugh> right.

(24:57):

What you mean? I don't have to get, he was like, yeah, when you go like this move, huh? I never thought of that. And that's what saying isn't it business is like getting punched in the face sometimes. Doesn't that? I mean, sometimes it feels like you're in the ring and, and it never stops. So that's what I say. I said, by the way, when somebody hits you move <laugh>, I mean, sometimes it can be that simple.

(25:17):

Yeah, look it is. And I think we get in our own way so often. Yes. Not only with head trash, but you know, whatever, it might be preconceived notions mm-hmm <affirmative> prior beliefs from our experiences and you know, again, it creates those, those breaks where we go, oh, well this happened before this will never work. Or and I, gosh, man, I, I see it myself. I can't imagine how often you see it because I'm, I'm a complete Neophyte in this space. And obviously you're, you're the guru. So I can't imagine it's gotta drive you bonkers. Cuz I know, even with just my little bit of experience with some of this stuff, it drives me bonkers. And I, I, when I find people who are like that, who are the I mean Debbie downers and not even necessarily downer, but just everything is impossible. You know, you talk to him and it's like, oh my God. Oh, we could never do that.

(26:11):

Well, it's funny, you mentioned that because I, you just had to fire a client because of that. I, I had already coached him for nine weeks and every single week it was, oh, this will never work. Oh yeah. You, you made all this money for everyone else, but it'll never work for me. And it's like, okay, finally. I said, you know what? You're right. It won't work for you. You're fired. I gave him all his money back. I mean, I'd already coached him, you know? I mean, I'd already been coaching him. He paid me, you know, five figures. I gave him all his money back. Cause I'm like, you know what, I'm tired of this. I don't need this. And that's, you know, again, what's the lesson. The lesson is that if people aren't appreciating what you do, then sometimes let me put it this way.

(26:48):

Sometimes money is too expensive. Right. I mean, did I like giving that five figures back? No, of course not. But it's like, you know what? I'd rather have my peace of mind, you know, than, than somebody's money. Who's just com completely complain. And obviously the whole iron of that is I could have helped him. Right. Obviously. I mean, duh, you know, and it's like, but every single thing, oh, but this won't work and this won't work. I'm like, but it's worked for so many other people. Why wouldn't it work for you? Oh, but it won't. And I'm like, okay, you know what? You're right. It won't work. Bye here's your money go away. You know? And honestly, it was like, it was like a huge 80 ton weight off of me. Cause I'm like, oh, I was so tired. That's like one out of a thousand people that I deal with nowadays. I mean, frankly, it hasn't happened for a long time, but that's the point is that if you're still saying, oh, it won't work for me then hello. That is the head trash. That's keeping you stuck. That's the very point.

(27:38):

Yeah. I've only fired two clients. My home entire time. One was the lucrative client I had and same thing. It was, it was crazy. And I don't even do what you do, but I mean, even just on the business optimization side, they were that way. Yes. It's like, well, God, they were stuck from, you know, doing stuff that was, that work 20 years ago. That doesn't work anymore. And I'm like, we need to do this. Well, we tried that. When did you try it? This isn't 1980. Okay. You got, you gotta get out of your own way. Cause this particular business has been in business for a long time. So they, we tried that. Well, yeah, you tried it 25 years ago. Mm-Hmm <affirmative> the world is different now. Like, but again, like you said, everything was like, well, that won't work and that won't work. And I finally said, look, I'm wasting my time. I'm getting frustrated. You're gonna, at some point say I'm not getting any results because you're not, you know, willing to be coached and listened or anything like that. So this is not going to be, it's not gonna work for sure. A hundred percent <laugh> and like you said, I love the, I love the quote. You know, sometimes it's, it's too expensive, you know, money's too expensive because, oh my,

(28:40):

I don't, I don't need this. I, my piece of mind is worth more than quote unquote money, you know, but of course you want both, but anyway, but yes, that's, that's the moral. And so for everyone, what is your head trash? Take it out. Get the books, send me a book, Noah, it's free. You know, don't let, don't let your head trash top you from getting this book and then we can start you on the path and get your foot off the break.

(29:02):

Absolutely. So again, sendmeabooknoah.com/step-1. You can also go out to his website and see all of the other books he has that he's released as he mentioned, noahstjohn.com. Noah. Thank you so much. We will. Absolutely. If you're willing, we'll have you back on the show.

(29:16):

Absolutely. Look forward to it.

(29:18):

I wanna talk about app formations. Yes. We're gonna talk about that for sure. All right guys. Thanks for watching. Thanks for listening. And always as always, don't forget cash flow is king.

(29:31):

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