Learning the Magic of Creating a Successful Business

Learning the Magic of Creating a Successful Business

Check out the latest episode below. Mr.Biz Radio provides business owners with the knowledge and insights needed to drive their companies forward.

Mr. Biz Radio: Learning the "Magic" of Creating a Successful Business

Unedited transcription of the show is included below:


Welcome to Mr. Biz Radio! Biz Talk for Biz Owners. During the next half hour, Mr. Biz, Ken Wentworth, a leading business advisor, and two-time best-selling author will cover topics that'll help business owners run their companies more profitably and more efficiently. If you're ready to stop faking the funk and take your business onward and upward. This show is for you. And now here's Mr. Biz, Ken Wentworth.


Hello there. And welcome to the episode of Mr. Biz radio with me, Mr. Biz, Ken Wentworth. And I gotta admit today, guys I got a little trickery up my sleeve. It's it's right up this sleeve right here, a little bit of trickery and that's a really bad, bad joke pun. And you'll see why that that is in a minute, but trust me my, the biz kids and Mrs. Biz would roll their eyes at that one for sure. And you probably will too, but we today have a special guest. That is something we've in almost six years of doing the show. Now we've never had a guest on our show. That is a magician. You get it, trickery, trickery up to sleeve. You see, see what I did there. You pick him up, picking up what I'm putting down. So our guests, our guest this week performed his first magic trick at the age of two years old and is now an award winning magician who is called "The New Face of Magic" by many outlets around the world. As a matter of fact, this summer coming up very soon, he will appear in the ESPN plus original series banana land. So we are very excited this week to have Mr. Jake Schwartz, Jake, welcome to Mr. Biz radio.


Thank you so much. I'm so excited to be here. I love taking magic to places. Nobody thought it could go. And this is a great example of that.


Yeah, no. So when we talk way back you know, it's funny when I talk to folks, sometimes they'll say, you know, they'll pitch to come on the show or whatever, and they're like, oh, you have like a business show. So it probably won't work. And I'm like, no, no, no. Like anything that's, you know, we can tie most things in. And when we cover business topics that are like technical business things, but we also cover stuff about wellness and mindset and just all sorts of different things, anything that would impact a, a business owner, entrepreneur, things like that. And I know when you, when we talked, you had a very compelling reasons as to why it would work as well. And so that's why I was very excited. Again, I've been doing the show for six years, so it's always, you know, challenging coming up with new angles and new ways, new topics and a way to cover things. So, so why don't we get started Jake, tell us a little about your, your entrepreneurial journey. Sure. And how you became Jake, the magician <laugh>.


Yeah, absolutely. So I started doing magic. Believe it or not. When I was two years old, I was a super picky eater as a little kid. And so my parents would ask me to make my food disappear fast forward to now I'm an international award winning magician. I perform all over the world and, you know, do all the things that you mentioned in the intro. My entrepreneurial journey really started at around 15, 16 years old. That's when I started my business full-time I had a realization at around 10 that I wanted to do magic with my life. I have a distinct memory, and there's a story that goes along with it where I was like, oh my gosh, this is what I have to do. I have to do this with my life. And that was around 10. So then fast forward to me as a high schooler, when I actually was able, and it made sense for me to start this business and do it on my own.


And I literally went around from house to house in my neighborhood, shoveling the driveway off of people's. I'm sorry, shoveling the snow off of people's driveways, not the driveway off the snow, shoveling the snow off of people's driveways. And that's how I paid for my first website. And you know, that was geez, that was seven years ago by now. Wait, does that math that up? I don't know. I'm 23. So do do the math, but now I, I do magic full time and it's, it's just crazy, you know, how much growth there is, but it all started back then at 16, shoveling the snow off of people's driveways to pay for that first website.


I love it. I love it. I, I had a similar story when I got started, I bought my first computer in a very similar way. I was, I was delivering newspapers of all things, right. We just dates it how long ago it was, but nonetheless the same thing, it was hustling to try to make the money, to do what I wanted to do. So I gotta ask, you know, at 10 years old, when you have this sort of aha epiphany moment and say, I need to do magic, I need to make this part of my life. And that's what I wanna do. What were your parents' reaction to that?


I'm very, very fortunate because my parents were really supportive and I, I think if they weren't as supportive as they were, and they didn't raise me to be the way that I am now, I, I wouldn't be doing magic if I had come to them and they very adamantly over a long period of time said, this is stupid. Don't do this. Do a more, a safer path. I, I think I would've listened. I think I would've said all right, I guess you guys know better than me. And I certainly wouldn't be where I am today. Let alone even doing magic at all. And so the, to kind of give you a little bit of context, my dad's dad, my grandfather hated his job. He came home every day. He lived for 5:00 PM and he lived for the weekends and he dreaded pretty much every, every Workday, he, he just hated his job.


And my dad saw that and he understood why my grandfather did it. He did it so that my dad and his sister and my grandmother could eat. That's what it was. He was the breadwinner. So he went out, he did his time so that they could eat, but he made a decision sort of, as he was growing up, that he wasn't gonna be the same way. He wanted to do something that he was passionate about, that he loved. He wanted to enjoy getting up every day and find something that he cared about and find a way to make money at it. That thing for him was becoming a chiropractor. He was not your typical person that everyone said, yeah, you're going, you should definitely go to med school. He didn't really quite have the grades for it or the personality for it.


And, and a bunch of people told him, no, he wound up building one of the largest practices in Philadelphia. He now helped. This is neither here nor there. But the point is he did all of that. So that when I came along, he said, I want you to do something that you are passionate about as well. Even if it's not the traditional thing that everybody else is doing, that school teaches you, you're supposed to do. He wanted me to do something that I was passionate about, that I cared about, that I truly loved. And that thing is magic.


Well, that's awesome. And kudos to your parents because man, there are people in my family that parent and they're, they try to influence and push their kids in certain ways. And man, I'm a huge believer in that myself, you know of, of, you gotta let your kids do what they want to do. You can't live vicariously through your kids. You can't say, look, I, I have a close friend of mine who he is similar to what you were describing your grandfather. And he just lives for the weekends. And doesn't like, like his job, he's just checking the boxes every day. And he knows what he wanted to be when he was, you know, when he was coming up and he, I don't know why he hasn't switched. He's still relatively young guy. But so now he's trying to push his son in that direction. He's trying to make his son go down the path that he wished that he would've taken. And I'm, you know, I've talked to him a bunch of times. I'm like, man, you can't, you gotta let, 'em do what they want to do. You know? So kudos your parents for, for supporting it and, and allowing you to kind of think outside the box and not say, oh, well you should go to college and you should study this. And you, you know, like you said, that safe path that so often I think parents kind of push their kids down through that, down along that path.


Yeah. And I was that kid who, every time you came to the Schwartz household, there was some sort of show when I was growing up. And so at, at five or six, you know, I would like draw up my little tickets and all the family and family, friends that came to our house. They always got a show. And it's also funny too, because my dad was an athlete. He grew up, he played baseball, he played hockey as an adult. He played all the sports. And then I came out as a five or six year old and he bought all my soccer equipment and my tee-ball equipment. And we went to like one practice and I came back and I went, yeah, I think I'm done with soccer. And he goes, what? I'm the coach? And I'm like, yeah, no, I think I'd rather just play my guitar and you know, do magic. And he's, he was like, oh my God, I just spent all this money. And now I'm the head coach. And now after one practice, you don't even wanna do it. But you know, I, I wound up sticking that out. But to your point, he, you know, has always been very supportive of me not doing the things that are in his wheelhouse, but doing things that he knows I'm passionate about.


Yeah. Well, again, that's, that's awesome. I'm glad to hear that. And it's a great lesson and a great reminder for all the parents out there. It's like, you know, again, push your kids to be, do what they're passionate about. You know, I remember having a conversation with our oldest when she was in seventh or eighth grade, they were doing some project and she was asked she was going down all these occupations. And she was like, dad, how much money will I make doing this dad? How much money do I? I said, don't worry about that. Find what you like to do. Don't worry about it was just a school project, but I didn't want her to even thinking about it from that perspective, even back then that, you know, if, if, if you find what you love to do, it's amazing. I mean, it's amazing thing. Well, we're up against the break here. We're gonna hit a break, continue talking with Jake Schwartz and we'll get the Mr. Biz tip of the week at the start of the next segment. And we're gonna find out more about Jake and his magic


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All right. Welcome back to the show. And it is time for Mr. Biz tip over the week. And this week's tip is a short one, but I think very impactful. And I think most of you will agree with this one, but hard work puts you where good luck can find you. Don't worry about luck. Don't depend on luck. Don't oh my gosh, this guy, or this girl is so lucky. Oh my gosh, they lucked out more than likely they didn't luck out. There's probably a lot of elbow grease and a lot of work that went behind getting lucky, all of a sudden you know, you hear about the 10 year overnight success, right? People see people, Elon Musk, great example. You know, he had many failures in his career. Most people don't even know about him. But he was, you know, he, he found he was a founder of two companies and got kicked out of the two companies that he had founded.


This was way back before Tesla. This was before SpaceX, et cetera, but just, it goes to show you, you know, people see the end result, they see the Instagram pretty version. They don't know all the hard work that went behind it. So anyway, hard work put, you were good luck in finding that is Mr. Biz tip of the week. And again, this week we're talking with Mr. Jake Schwartz, his website, you can find out more at www.jakeofspades.com. And of course on social media, you can follow him on Facebook, Instagram, the good old TikTok in LinkedIn at you can find him at The Magic of Jake Schwartz, The Magic of Jake Schwartz as his handle on those platforms definitely go out and follow him. And I shares a lot of cool stuff out there. As many of his tricks, as you can imagine.


So, Jake, I, I guess let's, let's segue in a little bit into, so you, you know, you come through your teenage years, you definitely know you wanna do magic. You, you shoveled snow to, to create your first website, et cetera. Where did you go from there? So how did you even get started in this? I mean, I can't even imagine I'm thinking about as a man, my age, I can't imagine being a teenager and thinking, how, how can I get this thing off the ground? How did you get that thing going and, and get started?


Well, I, I I'll re you reminds me of a story that when, when I was first starting my business, my dad asked me a question that I didn't quite comprehend at the time. And I didn't quite comprehend how important this is. And I think this is gonna be of great value, especially to your listeners. He said, who do you wanna perform for? Which is, seems like a very easy question, but it has a very difficult answer. And my question was everybody. And my dad goes, no, no, no, no, no. Who do you want to perform for? Which is to say, who is your market? And one of the things that my dad has taught me, and now that I say all the time is specificity is king. So when you're thinking about starting a business, the question is who are you providing value to? And so for me, you know, starting out in those earlier, early years, maybe it's the birthday parties or the summer camps or things like that that are, are local and sort of already know me.


And it's easy just to get on stage, just get in front of people, right? And like you said, you know, the money doesn't matter quite as much, just get in front of people, just do shows, get good at what you do and get your name out there. But that is the a humongous thing that I've had to think about that I am always constantly, even now thinking about who is my audience, who is my market, who am I marketing myself towards? Who do I want to perform for? And I would encourage if, if, if you feel like you're spinning your wheels in your business to ask yourself that same question, who do you want to perform for? Who do you want to give your service, your value, we product, whatever it is to, and the answer of, well, anybody that wants it is really not a good answer. You need to have some sort of specificity. So you know how to tailor your marketing.


Yeah, no, I think it's great advice. And I've seen it many times E exactly what you mentioned, Jake is people, especially when they're starting out, right. And they they're looking for money, they're looking for sales. And so they wanna just try to cater to everybody and it's, it very rarely works because as you mentioned, you know, you, you, can't tailor your message and your content and your, your service and whatever you do to everybody, you just can't do it. So, so circling back to, to you. So, so who, what was your answer to that question, Jake?


Well, I, I can tell you my answer now. I think that would probably be a, a little bit better. My answer now is I do a lot of corporate events. I perform for theaters mainly in, in 18 and up 16 and up type audience. And so I love doing magic for TV and on media platforms like this. And so that's really my market right now. I, I love doing magic for television, but also that corporate market and also feeders.


So when you go work with a corporate group, what, what's, what's a sort of a typical engagement. What's that look like just for any of our listeners out there that, you know, may have a company and say, gosh, this might be a great idea for me. What, what would something like that look like Jake?


Yeah, absolutely. Well, usually there's one of two things that I offer and look, there's a ton of different ways to do it. If you, I, this is what I do. I either do. What's called walk around magic, which is where I would mingle through the crowd in sort of a cocktail hour type setting. And I kind of call myself the ultimate icebreaker because I just love meeting new people. And so that's a great way to do that. You get to see magic right under your nose, and it's more of a mingling through the crowd cocktail hour type setting. The other option is of course your standard, what you would think of show you have the audience and the performer.


Gotcha. Gotcha. Okay. so, so what, what, what's a typical, I mean, do you do this for all companies? Any company size, I mean, anything like that? Small companies, big companies, medium, all <laugh>


I would say usually I'm in the medium to a larger company range. Just for people who are having an event where they're gonna have enough people to sit down, watch a show, or they're having some sort of sales meeting or you know, product release or whatever it is, where they're gonna have an audience. And they want to make that event even more memorable show their employees, clients, cetera, how much they mean to them. And they'll, that's why they'll bring somebody like me in.


Gotcha. Okay. Yeah, no, I, and I've seen it. I worked at JP Morgan for many years before I started my own entrepreneurial journey. And, you know, many times they had different types of performers, comedians, magicians, et cetera, come through. And exactly what you described. I remember a couple different times having where we had like an intro cocktail hour where it was kind of a networking type of thing, and exactly what you mentioned, Jake, someone like you was walking around and doing doing magic tricks and things like that, helping break the ice and getting people talking to, to each other. Yeah,


Absolutely. And, you know, to sort of bounce off of that, people want to buy things that are meant for them. Like, I, I went to Penn state, I wanna buy a shirt that has a Penn state logo on. I want it to be for me, not just for college students. Right. And so I'm not in college anymore, but you get the point of what I'm saying. And so a lot of times I'll work with companies to talk about what their message is, what they want to convey to their clients, their employees, their franchisees, whoever's at that meeting so that we can put a show together that embodies their message and is really fit for their groups, that their employees, clients, et cetera, walk out of that going, oh my gosh, that magician was great. I learned something new. I saw something amazing on and on and on. And so that's why specificity rules people wanna buy something that is meant specifically for them. And that's why it helps to be specific in your approach to marketing.


Yeah, no, I, I agree with you a hundred percent. Well, we only got a little over a minute left here, but I gotta ask you so far in your entrepreneur journey, Jake, what has been the biggest challenge that you had to overcome?


Ooh, that is a great question. I mean, the biggest challenge I think is staying motivated, you know, because especially when you're in the entertainment business like myself, there's a lot of highs and there's a lot of lows. And for me, I think back to that moment when I was 10, when I decided this is what I want to devote my life to, and when those times get tough, that's what I think back to that, you know, I, I, I made a promise to myself that I wasn't going to stop that I was going to keep going no matter what. And so keeping sort of that mental focus through the highs and also the lows try not to get too high, try not to get too low, keep a focus, keep trying to be better than you were yesterday. That's tough. And that's a daily thing that every entrepreneur goes through.


Yeah, absolutely. No, I, I think that's very common actually. And you know, it's myself as well. You know, I left the corporate world, started my entrepreneurial journey and what I learned along the way, and it was really helped me is I make sure I celebrate the successes. And when, when I have a win, even if it's a small win, I, I celebrate it to help balance out. Like you said, the, the, the know the, the trials and tribulations of being an entrepreneur and, and you, you know, you take a lot of losses and so having the right mindset mentality and, and having, I call it consistent perseverance, when you get knocked down, you keep getting back up. If you don't have that, you're probably not gonna be successful as an entrepreneur. You really have to have that mindset and that's okay. But it's really, really important to make sure you have that. So again, this week we're talking guys with Mr. Jake Schwartz, you can find out more at his website at www.jakeofspades.com. You follow him on




Instagram, TikTok, LinkedIn, the magic of Jake Schwartz come back and he's gonna help us talk or talk through both three steps to creating a good magic trick are the same three steps to achieving success in anything.


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All right. Welcome back to the show. And we're, we're hitting the, we're hitting the pinnacle here. We're gonna learn from Jake and we're gonna tie some magic in what he does into being successful. So as an entrepreneur, or even not as an entrepreneur, so I'm really curious, Jake, you know, the, what are these three steps? These three magic steps, magic steps. I guess I created another dad joke pun. There <laugh> steps of creating a good magic trick that also applied to being successful in anything.


Yeah. So this is really great. If you have a pen or a piece of paper, this is the time to, to, to start writing anything down. If you take anything from this podcast, this is it. And really each of these three steps could probably be an episode in and of itself. So I'll run through 'em real quick. And then we can loop back and expand on things as you see fit. So step number one, if you wanna learn a magic trick, you need to learn the trick. You need to learn the secret. You need to learn how it's done and how it works. And that means you need to admit that you don't know everything. You don't know everything. And so in magic, you need to learn the secret. You need to admit that there's something you don't know in business. You need to admit a lot of times that you don't know everything.


Step number two, once you've learned the trick, you need to practice it. You need to practice it over and over and over and over again. And so what does that mean? That means you need to develop some sort of consistency. You need to figure out what good habits are for you and establish some way to do those habits, execute those habits on a consistent basis, right? Nobody gets shreded or loses a hundred pounds from going to the gym once it's about going to the gym over time. And the same is true with anything, including a magic trick. You need to practice that thing over and over again, establish consistency. Step number three, once you've learned the secret and you've practiced it a bunch of times, it's time to execute. It's time to take action and, and put that magic trick on stage. And sometimes imperfect action is better than no action at all.


And so that trick is gonna evolve and it's gonna get better and I'm gonna get more comfortable in the routine as I continue to do it. But taking that action, putting that trick on stage in the first place is so important. And last but not least in this last step in order to do that, you need to learn how to empathize with the audience. You need to know what they are looking for or looking at, and you need to be able to communicate your value to them. And that's all that selling really is. It's communicating your value to somebody else. And so for the magic trick for that last step to do it, I need to be able to relate to the audience in order to be successful.


Got it. No, those are great. So I guess going back to this, this is probably gonna be a real elementary question for you, but I'm, I'm a magician Neophyte here. So for you specifically in learning a new trick, where do you, where do you learn new tricks from? Right. Cause I know there's, you know, magic is a big secret, right? They, a lot of magicians don't want the secrets out and all that stuff. So, so where do you go to like, Hey man, I'm gonna add some new things to my repertoire here. Where do you go to find those? Where do you go to learn, learn, learn those tricks?


Well, the exchange of secrets in the magic world is sort of like selling a car in that you're not gonna sell a perfectly functional car to somebody who's never going to drive it. And you're never gonna give the secret of a magic trick to somebody that is not going to use it and not gonna perform it and use it to make magic for other people. And so you know, magicians that, that, that's sort of how we look at it. And, but ultimately if nobody ever gives away any secret, the art form dies because there's no one to do learn the secrets and do more magic tricks. Magic is actually the second most published about profession in the history of the world. The only profession with more published works on it is the medical profession. So kind of when you can get behind that curtain there, get involved in the community. There is a ton of information out there and there's more to read than I could ever get through in my entire life. Which to me is, so is such an exciting thing because I can always be learning, always be looking to get better.


Yeah. That's awesome, man. And I didn't know that at all. That's, that's an interesting fact. And again, I guess, because I'm just not in that world, in that sphere, I didn't know that. So, so was it difficult for you as it like a teenager to find other magicians to, to teach you some of these things?


Yeah, absolutely. I mean, I started out, I got took every book outta my elementary school library, read through all of those, went to my local library, read through all of those. And so eventually I, I wound up going to a couple camps and meeting some magicians. There are organizations, youth organizations, the S YM, if you have a society, the young magicians, if you have a kid who likes magic, there's local chapters sort of all over, but it is difficult, you know, especially in the beginning. But once I got to know magicians, you find that it's really a very close community and it's a community of people who all wanna support each other and help each other out, which is amazing.


Yeah. So I guess moving the second step. So the practicing of it, right. How, how would you estimate and probably different, you know, I'm sure some certain tricks are more complex than others, but what would you say on average, how long do you practice something? Or how many times do you have to practice a new trick before you'll actually do it in front of a live audience?


It depends on the trick. And so for me, I create a full routine in two Halves. I think of the trick that I want to do, which is the actual, right? Like you pick a card, you put it back in the deck and it disappears like the actual, you know, bare bones of the magic trick. And then I think about what I wanna say through that magic trick, the message of the trick. And I focus on both of those things individually, before I combine them to get, to create the product that you see on stage. And so sometimes it could be days, sometimes it could be hours. Sometimes it could be months or years. And so I've had tricks that I really like, but I don't just don't know what to say. And I've had really powerful things to say. And I just don't, can't find that trick that, that, that matches the energy of what I wanna say, or at least sometimes for a little while. And so sometimes things will all wind up half finished as I'm sure we all know as entrepreneurs, we have those ideas that we think are good. We just jot 'em down and we come back to it when it makes sense. And the same is true for my process for writing and creating new material.


I gotcha. Gotcha. All right. So moving on to the third step, the execution, the taking action along those lines, I'm gonna put you on a spot here a little bit. What's, what's been the most embarrassing thing that's happened to you in front of a live audience? I'm sure you've got probably, you know, a handful of those, at least even with all the practice, all that stuff happens. Right. You know people make mistakes, we all make mistakes. What's been the most embarrassing thing that you can think of. That's that's happening. You're like, oh my gosh, I'll never forget this.


Oh my gosh, we got another episode here cuz I got, I got a list. <Laugh> I had so I, I actually tell this story on stage. Now one time I was just starting out and I was doing a five year old's birthday party and I was kneeling down doing a trick with the birthday boy's friend and the birthday boy jumps up, looks me dead in the eyes. And he walks up and smacks me in the face. Like, and I'm startled. What do you do when a five year old smacks you in the face? You look at the mom. And so I looked at the mom and she goes, don't worry. That means he likes you, which it, it does not, that's not what that means just for the record. And so I'm like, okay, that's very weird. So he sits down and I'm doing a trick later on and I'm standing up and all of a sudden, same kid shoots up, looks me in the eyes and I'm thinking I'm okay.


You know, I'm on a different altitude now I'm standing up, can't get to my face. And he walks up to me and kicks me in the shins. So at that point I have a little bit of a decision to make. I'm a professional I'm in their house. It's his birthday. They're paying me. So I did what any rational person would do. And I punted the child across the root. No, not really. <Laugh> but you know, it, it, it it's super that, that was probably high up there getting smacked in the face by a five year old while performing that's something I'll certainly never forget <laugh>


Yeah, no kidding. Oh my gosh. You, you know, you hear comedians talk about Heckers and things like that, you know, and I guess now, geez, now that you say that you know, you got the, the will Smith, the Chris rock thing, you got the Dave Chappelle thing. So I mean were aware I was the original that Jake


I'm a trailblazer. I was the original Chris rock <laugh>


That five year old was, was channeling will Smith, you know, whatever was exactly. Yeah.


<Laugh> that's


Oh my gosh. Pretty pretty funny stuff. Well, I guess on the flip side, and again, if you can, if you can give it to us in about 20 seconds or so what's been so far like the most rewarding thing that you've gotten so far out of, out of making magic your, your life,


Man. I I'll tell you a quick story from I just finished up a tour with the Savanna bananas baseball team. And I do did tricks all throughout the game. Nothing like it's ever been done. It was really amazing. And you could see that in the series coming up this summer banana land. And I did a trick with a, with a younger kid volunteer and I didn't think anything of it, cuz I do tricks all the time. And afterwards the mom came up to me and she goes, I just wanna let you know, my son has autism. And just to get him to come tonight was such a big deal. And the fact that you did a magic trick with him and made him feel so comfortable, he, he keeps saying over and over again, this was my best night. This was my best night ever. This was my favorite night. And those moments when you are able to make an impact on somebody else's life are, are the most rewarding thing.


Wow. Yeah. That's super powerful. Well, Jake we're out of time, but I really appreciate you coming on again, Jake Schwartz, you can find more on his website, www.jakeofspades.com. Jake. Thank you so much for coming on.


Thank you so much for having me.


Yeah, absolutely. Well guys, thanks for watching. Thanks for listening. Have a great week and don't forget as always cash flow is king.


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