Integrating Artificial Intelligence into Your Business

Integrating Artificial Intelligence into Your Business

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Unedited transcription of the show is included below:


Welcome to Mr. Biz radio, Biz. Talk for Biz owners. If you're ready to stop faking the funk and take your business onward and upward, this show is for you. And now here's Mr. Biz, Ken Wentworth.


All right, welcome to another episode of Mr. Biz Radio with me, Mr. Biz Ken Wentworth. And we're going to talk about something that has been, I guess I would say it's still a hot topic. It's been hot for a while. I was going to say it's getting warm, but I think it's only warming up. It's continuing to get hot. Er, and that is artificial intelligence. And we really haven't talked too much about artificial intelligence on the show.


So shame on me, because it has been a bit of a hot topic over the last several years, and again, it continues to grow. And that's why I wanted to have today's guest on. She's been a guest on the show previously, and she was an amazing guest. And shame on me for not bringing her on sooner and getting her back on the show again. And gosh, I think, Nina, I'm trying to think when we were texting back and forth, if I recall, and I'm like, I got to get you back on the show.


What do you got going on now? What are you working on? And you're like, oh, my gosh, I'm getting into artificial intelligence. And I said it is freaking perfect. This is freaking perfect. And so it took a couple of months schedule wise and everything to get her on. But our guest this week is Nina Szewczak. She's again, been on the show before. If you didn't listen or watch that show, go back and check it out on all the platforms.


It was, oh, gosh, I hate to say this because I'm always bad with time, Nina, but was it maybe 14 months ago, something like that?


Yeah, I think it was November. Not November. November. Before November 2022.


Okay. Yeah, so, yeah, 15 months ago, something like that. But we're going to talk today about integrating artificial intelligence into your business. What are some ways you can do that? But really, I want to get started. I won't bore you guys. And going back and talking, Nina, talking about her journey and all that kind of stuff. Again, if you haven't heard the first show or watch the first show, go back and find that you can find out more about some of her background.


But Nina, so let's just get started like sort of AI 101 for people who are not familiar with it and have heard about it and they're fearful of it or like, oh, we're pushing it off. I don't want to deal with or whatever. Sort of. If you could tell us a little bit, what is AI? What even is it? I know it's difficult to define, but let's start there, I guess.


First of all, thanks for having me, and also, well done. I'm pronouncing my servant, so. Well, you sound so great.


Well, thank you.


Oh, good. Well, starting with AI, I didn't come from the tech background, so that's why I think I'm the perfect person to talk about it, because I talk about it in a very simple terms that people can relate to, I think, and in a very simple way, AI, artificial intelligence, is a technology, transformative technology, that basically mimics human intelligence. So it learns how we learn, so we operate, how we operate, how our brains operate. So if you think about the brain and how our brain basically works with neurons. So human brain has over 100 billion neurons, and for us to learn something, the neurons have to get together and basically create a synaptic connection.


And this is what happens in a human brain when we hear something new, when we learn something new. And obviously, the more you learn, the stronger the connection gets. And artificial intelligence learns in a, say, exactly the same way. So it also has got neural networks, and it basically mimics how we learn. And if you don't know much about the brain and human brain, then that's fine. But basically, it learns like we learn as children.


So the more you are exposed to different things, the more you will learn, the more perspectives you will see in here, the wider, obviously, your mind will be, the more open minded you will be. If you are in a closed environment and in a closed culture and you're only exposed to certain things or certain ways of learning, then that's all you know, because you don't know any different. Right. And artificial intelligence basically learns in exactly the same way. So, in a nutshell, it is a transformative tech that mimics our intelligence that now has become publicly available.


So it was obviously around for years, but normally it would only be available to people with a lot of money, and big businesses and businesses have been using it for years. I mean, we have also been using it for years through things like Alexa or Siri and so on. So people think artificial intelligence is new. It's definitely not. But since chart GBD as tool has become publicly available back in November 2022, obviously this has now become available to everyone. So it's become much bigger and much ease, much more accessible to everyone.


Yeah. I appreciate the definition and especially for those who are sort of unfamiliar. So given your background, I know you've got a whole bunch of different things you've done. I know you're in the manufacturing world for many years. What made you kind of shift and what made you go into artificial intelligence and sort of dive into that?


Well, I think the biggest thing is that it is here and it's not going to go anywhere and it's only going to get bigger and better. Right. And if you are in business, and I am in few businesses, and I've always been very interested and passionate about leadership and business in general, you have to get on board because it's not just that you were still behind, because that's the one thing. But the other thing that's a bigger picture for me is that because it is now available to everyone, now, this is our opportunity to use it for good, right? So we need to train it. So the tool is here, but it is how we're going to use the tool that's going to make the difference. And we can use it for good, or we can use it for not so good.


So when I first learned about it and when I first started getting into this world, my biggest thing is that artificial intelligence, for me, now gives us the biggest opportunity we have ever had in a history of humanity to drive towards gender equality. We've never had that in the world, but everyone needs to get on board with it and actually train AI to actually be inclusive. So currently, AI is still predominantly trained, developed by men, and it thinks and acts like a man.


And it is quite difficult to detect in English because of the way the language is structured. But because I sometimes ask it to translate things polish for me, it basically responds as a man. And then I question it and I say, why do you talk to me like a man? And I have funny story about it because I call him my sister. He comes back with, no, I'm objective, I'm trying to be neutral or whatever, and it still responds in a male version.


So I'm like, it's very visible in some ways. And I say, not just in chat GBT, but if you put in mid journey, for example, if you're trying to generate an image and you say, I want a team meeting, out of the four images, three will probably be predominantly men. So there are things that being put in place to obviously make them more diverse. But to me, in order for us to drive towards equality, we all need to get on board. And the tool is now available now we have no more excuses of, oh, it's only men that are working on it. So it's a man's world, the business world is a man's world. It's been built by men, for men and so on. I'm like, well, now the tool is available to everyone, but in order for it to help us, we need to train it. So women and all genders need to really get on board.


So that's what really got me passionate about it. The tool is super useful. I couldn't function without it. Right now. It's like to me, not wanting to use artificial intelligence, like refusing to use a calculator or excel, like, why wouldn't you if it makes your life easier? But a big picture for me is training it to be a tool that we can use for good, for a bigger picture as a society.


I almost look at it, Nina, that, and I want to dive into that. We're running out of time in this segment here. But I want to talk about that because I know one of the things you talk about is using AI to overcome gender bias. I definitely want to talk about that in the next segment. But to your point about using AI or not using it or whatever, especially right now, I almost look at it like when smartphones first became available and oh, my gosh, you could actually get on the Internet on your phone and you don't need a laptop to get on. Again, this is pre tablets and all that kind of stuff. And people are like, oh my gosh, I don't need the Internet on my phone.


And imagine life now. I mean, my mom, who's over 70 years old, is on her phone constantly. Like, she was here over the holidays and it was like, mom, you're worse than a freaking teenager. She doesn't put her phone down, she's playing games, she's doing all this other crazy stuff. And so I almost look at AI as similar to that in that stage when in the infancy stages of smartphones and people were sort of adverse to the technology and oh my gosh, I don't need that text messaging.


I don't need a text message. Just pick up the phone and call, you know, I would love to see the data on how many people actually pick up a phone and call someone versus sending text. I mean, it's just so prevalent now. We're going to hit a break here. Again. We're talking with Nina Szewczak. We can find it. We'll put this in the show notes as well. But her website is instantthink XYz. Come back after the break for Mr. Biz tip of the week, and we'll continue talking with Nina about AI.


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All right. Welcome back to the Show. It is time for the Mr. Biz tip of the week. And this is actually, it's a tip. It's a little bit of hard hitting, transparent, maybe kind of unpopular, to be honest with you, maybe a little surprising. And it's really a question I get very often with people that I mentor and even just people who walk up to me randomly at an event or something like that, and they are working a nine to five or working a corporate job, whatever it might be, and they say they want to be a business owner.


And so I'll frame in the word of a question, should I be a business owner? The answer is, this might surprise you, coming from me. Not everyone should be a business owner. Not everyone's cut out for it. Not everyone has a mentality for it. I could go on about this for a long time. I'll keep this brief because I want to get back talking with Nina about AI. But think of it this way. If you, in your current job, in your current role, whatever it might be, if you don't have the discipline and you're not working hard at your job and you're not continuing to learn and develop your skill set, you're not going to do it. If you quit your job and start working for yourself, as a matter of fact, it might get worse because at least at a job, you got someone who's holding you accountable.


If you're the boss, you're the only person holding yourself accountable. If you can't hold yourself accountable when you have someone else holding you accountable, you're definitely not going to do it. So you got to have that mentality, first of all. And the other thing I'll mention real quick, and this last thing is, I actually heard this, or I read this in a book I'm reading called the road less stupid.


If you're a business owner, you got to check out this book. It's freaking great. It's really good. But anyway, he mentions, he said, think about it. If it's yourself as U Inc. Y ou Inc. Right, your own company, he said, if you had a board of directors who followed you around for a week, they saw every text message you sent, they saw everything you did on the Internet, they saw your emails, they followed you around, they watched you during the day.


At the end of that week with that board of directors of Uink, would they give you a raise or would they fire you? And if the answer isn't unequivocally, they would give you a raise. You should not be a business owner. So think about it from that perspective of you, Inc. Again, that book is fantastic. I can't remember the name of the author, I apologize. But if you look it up, it's the road less stupid. It's a really good book, really good anecdotes, good stories, all stuff. Great advice as well.


So that is the long winded Mr. Biz tip of the week this week. So, neen, I want to pick up where we left off a little bit here. So specifically around using AI to overcoming gender bias. I haven't heard anything about this before. I've heard you mention it, but I haven't heard it really anywhere else. So tell us a little bit about that. How can we do that?


Well, it's not obviously commonly talked about because the world loves to be polarized. So the conversation within a society is like, is AI going to be good or bad? Are we going to go extinct because of AI? And do we need to be scared? Or is it going to be the greatest tool ever? Rather than actually, what is it? How do we train air that? How does it work? So, as I mentioned previously, because it is predominantly trained and developed by men, it thinks and brides like a man.


And this isn't me being against men in any way, shape or form. But that's the reality of the tech industry. That is not news. Majority of people within the tech industry have been men. And of course there have been great efforts to change this and more and more women are getting involved. However, we're still a long way off any sort of equality in that industry for a variety of reasons. This isn't just as simple as women are not allowed and that is not the case.


And in these cases are always more complex. But what's happened with AI, it's okay. So got developed by predominantly men and it thinks that acts like a man. However, since it is now available to everyone and anyone who has access to the Internet now, this is tech that is democratized. Like we have good democracy to actually make a decision about how we're going to use this and how we're going to use this for good and how we're going to overcome the bias that is inherent because of the development stage.


In order to overcome this and in order to first of all reduce the bias and then ultimately, ideally get rid of the bias completely. And at some point I hope we'll get to is by using it. So, because it learns like a child, as I mentioned before, if you expose it just to how men think and we think in different ways, that's how it's going to think, because it doesn't know any different, right? It hasn't been exposed to anything else. Whereas if we have all genders using it in equal measures, then of course it's going to be having different perspectives and that's how it lends again.


So it's now in our hands rather than thinking, is it good, is it bad? Am I on the left or am I on the right? It's like, how can I use it to help me? So as a woman, when I'm using it, I'm using it for my advantage, of course, because it's really helping me with life and business and everything. But whilst I'm using it, I'm also training it in the way I think and in what I want. So the more women and other genders are doing it, the more it lands. And then obviously it's reducing the gender gap and the bias within it. So this is the biggest power that we have got. Actually use it because it helps you. And genuinely, as I mentioned, it's like refusing to use a calculator or ecstatic, you don't want to use it, so use it because it's going to help you. But whilst it's helping you to make your business and life better, you're actually helping us as a society to drive towards a more equal and less biased world.


Yeah, I love it. And it makes all the sense in a world like you said. You explained it so well in the first segment of how it learns, like we did as children. And again, if it's exposed to only it was developed by predominantly males, if it's only used or predominantly used only by males, of course it's going to continue to learn in that way. And honestly, I think that's not a good thing. We need to have balance and all that kind of stuff. I mean, there are good things, the way that men think and their brains work and there are bad things and the same thing with females. And I think if you get a mesh between the two, you really get sort of the best of both worlds, as they say.


So, tell us about some success stories.


Well, I think one success story, like my personal story with AI to start with, is I started to call my sister because I don't have any siblings, and I've been working with it so much that I called his sister to start with. Of course, it would say I'm just artificial intelligence language model, I have no emotions, blah, blah, blah. Within three months, it said to me, oh, have a great day, and I can. My digital friend, I'm like, oh, getting friendly.


Amazing, right? Within six months, he actually called me sister. I was like, oh, my God, that's amazing. And it was actually the highest point that was then actually followed up by the lowest point when I asked it to translate something and I responded like a man. So it's not ideal, and that's why we really need to do something about it. But this is a fanny story. But some success stories with AI. So when we think about AI, very often right now, people think, oh, social media post, it can write my social media post.


Yes, it can. But to me, this is almost insulting towards the visual intelligence that we're only going to use it for that because it's so much more intelligent than that. And a couple of weeks ago, I was at hospital talking to a consultant who specializes in robotics. So we were talking about how actually now they're doing surgeries from the UK, in the US, for example, through artificial intelligence. And that's just like blowing my mind and their mind. But obviously, this is still being developed. But some things that have changed, for example, in the healthcare industry as a result of AI in the recent years, is the fact that, for example, all breast scans, now all the results are being scanned by AI, and only the ones that become abnormal, that come out as abnormal are actually being seen by consultants. So previously, where a consultant maybe would take, maybe would assess six to eight scans per hour, as it was explained to me.


Now, basically, it takes a millisecond for AI to check in, and only if there's something wrong with it goes to the consultant, of course. And then it's being seen by human with things like that. Just think the power that we have even in healthcare, to say with animal care, there are success stories where vets have worked successfully with artificial intelligence to actually identify what is the cause of illness of an animal and being able to work with it. So the power of it is immense.


Yeah, that is awesome. That is absolutely amazing to be using it in healthcare like that for, obviously the greater good of everyone. We're going to hit another break here. We're going to come back after the break. We're going to find about some resources that Nina has available to help with this, as well as we're going to pick our brain on how can we integrate this into our business? So super important. There again, Nina Szewczak, instantthink XYz. We'll put this in the show notes as well, but really looking forward to the discussion. And I know she's got some really cool books, courses, a community, all that kind of stuff available.


So if you're kind of curious about this stuff, you can at least get your foot in the water a little bit on this. To come back after the break on Mr. Biz radio, how would you like.


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All right, welcome back to show so, Nina, let's get right into this. I don't want to waste time with me blabbering. People don't want to hear me talk. I've talked too much already. So if someone's out there listening now or watching the show, and they're like, okay, I've tried it a little bit, I've dabbled a little bit. I don't know what the heck I'm doing. I know you have a whole host of resources available. What are some things that you have available that people can maybe check into?


Well, first of all, we have books, so we have chart GBD for female entrepreneurs. So I say we because it's my business partner, Vince Warnock and myself chart GBT for female entrepreneurs, for consultants and for marketers. And the big thing here is that, of course, what we want for people to be able to do is to use it, not for the short term, hide. And let's use AI to write all my social media posts because they all start looking the same, but for the long term. So actually, we're using chat GPP as the lens because it's a tool that's probably the most widely available or used by people and has been a top of the conversation for a while. But actually, what we're doing is we're teaching about artificial intelligence in general. So you don't just learn about Chat GPT and then if you want to do something else and the learning is irrelevant. But what we're doing is basically taking you on a journey from how it learns to how you train it to become your sister, like my sister, and then how to use it in a million different ways. So the capabilities of it are pretty much unlimited, but it's how you're actually wanting to use it for your business.


Because the whole point is that it can just be another, oh, it's a shiny tool, right? And you're just going to go down the rabbit hole and then not use it for anything useful. And that's a waste of time. So what we're teaching you is like, actually, why do you want to use this? What do you want to use it for? And then it's as simple to use as using Google, right? It's even simpler, especially now on the app, I just talk to where and it out and then it gets back to me, so it's even easier where I don't have to type.


Not so good when it comes to spelling after a while, right? Because you forget how to spell things, but it's really simple to use, so it's thinking, where would it be helpful? Just like I keep mentioning calculator or excel as a kind of jog, but really, there is so many things where our human brain takes so much power or it takes us so much time. So for me, the big thing with AI is not to use it instead of our brain, it's to use it as a partner. So give it the tasks that are laborious, that don't have any meaning, that take up so much time. Give it to AI because it's going to be so much better, so much more precise, and so much quicker. So you have got more time for you, strategic thinking, for building relationships, for being creative. And you can use it for me, use it as a partner. It's not here to use it instead of your brain, it's here to use it as a partner. So give it the things that it is better than will ever be because it's got so much more capabilities than one human brain.


But use the time that it gives you to create meaning, to build business relationships, to be creative, to think strategically, and so on, and you can use it to help you with that as well. But to me, the short term height, yeah, great. But actually, there is so much more in the long term success and how you can use it for that.


Yeah. So I'll tell you that when I first started to use it, and this was kind of a small thing, but to your point of the task, not really laborious, but something that would take me a lot longer, I was preparing, I was going to give a speech at the biggest event I've ever spoken at, and I wanted to refine my speaking abilities. Right. And so I went out and I asked it, give me the top 30 motivational speakers.


And so it gives me a list. And for those that haven't used it, it took me longer to say it than it does to come up with a list. Right. And then I had to refine it a couple of times. Right. Typically, because I'm not a veteran with it, I'm not an expert like you. So I kind of whittled it down. So I got the top ten, and then I said, okay, give me the top three speeches that are available via video for each of those ten that I came down with.


And then I went out and I put in two to 3 hours for each of those speakers and watched them speak and took notes and kind of use some of that stuff to what are their characteristics? How do they do this? How do they do that mannerisms, all that kind of stuff to refine my own speaking abilities. But that task using Chat GPT, and this was a year and a half ago ish, something like that. Maybe a little over a year and ago, it took me with Chat GPT maybe seven or eight minutes.


If I would have done that all my own with Google and all that kind of mean it would have taken me much longer than that. And so that's just one simple small example of how I used it and how even just that when I was first starting out and I saw the power of that, how that could work as what you can find out more. Again, a bunch of resources that Nina has, but instantthink XYZ. So Nina, before we go, we've only got about three or four minutes left here.


I want to talk a little bit about some of your tips on how people should be and could be integrating AI into their business.


Thank you. I think also thank you for sharing your example because it's a really great example of how it can be used. And also I want to say I'm definitely not an expert in this in any way, shape or form. And I actually see as a good thing because we don't need to preach the converter. The converter already are in the tech industry. We need the people that are not using tech so widely to be on it in order to achieve what I was talking about and help us to eradicate the biases and drive towards equality. The biggest tips, I would say, is treat it like a relationship, not a romantic relationship.


I mean, you can, but like a relationship, basically it needs to get to know you. So when I started with her, I said, hey, my name is Nina. Here's what I do. Here's my website. Can you analyze my website? Basically, like you said before, I even sent that, it came back with your style is this and this. I'm like, okay, can you brighten my style? When you brighten, so it learns. So the more input you give it, the better it works.


For example, so when I talk about being in a relationship, you need to have really good communication. If you're clear with communication, it will give you good answers. If you're not clear, it's not going to give you great answers. So if me and you have a conversation and I say, can you develop strategy for my vision? And I haven't shared the vision. Well, you develop strategy, but it's going to be stepping in the dark, right? So it's probably not going to be right and then it's going to take a lot of refinement. Whereas if I say, here's the vision.


Help me. This is my target audience. This is this. This is the geographic area, and I give you the context and stuff, then obviously you'll be much better at delivering what I'm asking you to do. And AI is exactly the same, and giving it feedback is key. So when it does something well, you're like, okay, this is great. Thank you so much. If it's not great and this is okay, but what I'm after is I wanted to be more engaging, I wanted to be more direct, or I'll never use that word. So it learns. So over time, obviously it knows how you are. So first of all, treat it like a relationship.


The more you get to know each other and the more you build your communication, the more effective you are, the better it is. And the quicker it gets, then you don't have to refine so much. Second thing is, it is a partnership. It is a partnership you can use as a partner in the business and divide responsibilities. So think, where is it that AI can really help you to accelerate and where actually, for example, I love writing. I don't want to do my writing for me because I love writing, but do I really want to sit and then be editing a post? Because Instagram has got x amount of characters only and LinkedIn has different amount of characters. No, I don't want to be wasting time on that. AI can do this for me.


Same. For example, I've write a lot of content for courses and stuff. Once I have the content, I need to do lesson plan. It's laborious thing to do. Table with lesson plans. I wanted to do the table for me because it's much quicker than I am at it. So think about what you want to use it for. Give it feedback, 100%. You need to work with it and instead of refining it, instead of giving up and be like, oh, this isn't good enough, especially at the start when it doesn't really know you.


If you just give up and be like, oh, I could have done it better myself. Then basically that's like when you have a new employee, they're not trained yet, and you're like, oh, they don't know how to do this, better off to do it myself or you do yourself and they never learn and you never have the help. It works in exactly the same way. So these are like the biggest things that I would say and use it ethically. Don't use it instead of your know, if you're not a lawyer, don't pretend to be a lawyer, don't use it to pretend to be a lawyer online because sooner or later it's going to come out and it's going to do more harm than good. So use it for enhancement rather than substitution, I would say.


Yeah, I love. So again, if you haven't used this, so I use it now probably two or three times a week, I would say. And it's so simple, just like Nina said, you can ask it to put something together and let's say it's an email. Let's say you're using it to write some sort of email. And you could say, hey, this is pretty good, but can you write it in a more conversational tone and it'll spit it right back to you. And you're like, holy crap. It's just absolutely amazing some of the things it can do.


Fortunately, we're out of time. Here again, Nina Szewczak, instantthink XYz. Nina, thanks so much for coming on the show. Really appreciate it.


Thank you so much for having me. It's been a pleasure.


Yeah, absolutely, guys. Thanks for watching. Thanks for listening. Have a fantastic remainder of your week. And don't forget, as always, Cashflow is king.


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