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Mr. Biz Radio: How to Create a Book without Ever Writing a Word

Unedited transcription of the show is included below:

(00:05):

Welcome to Mr. Biz radio, Biz. Talk for Biz owners. If you're ready to stop faking the funk and take your business onward and upward, this show is for you. And now here's Mr. Biz, Ken Wentworth.

(00:19):

All right, welcome to another episode of Mr. Biz Radio with me, Mr. Biz Ken Wentworth. And today we're gonna talk about something and we're gonna have a little bit of, we talked about this topic a few times over the last six plus years of doing this show, but not from this angle. So anyone out there who is a, an author, maybe you've written some things, you ha you kind of ha have the idea. You wanna do a book? You haven't done a book, you think you got a book in you and you haven't really, I don't know where to start. I don't know what to do. We're gonna talk today about how you can create a book without ever writing a word and how it can help your business. So who do we get to help with that? Well, lemme just tell you who we have this week.

(01:00):

Our guest this week is none other than Ms. Peggy McColl. She's a New York Best New York Times bestselling author. She has released 21 books in both fiction and nonfiction categories. She has, her books have been translated into 37 languages, and she's sold books in close to 100 countries. I think this is something we wanna learn from guys she has worked with and been endorsed by some of the most renowned experts in the personal development field, including Bob Proctor, Neil Donald Walsh, John, Jim Ron, Dr. Wayne D. Dyer. Everyone knows him. Everyone knows all these names. Mark Victor Hansen, Carolyn, miss Greg Badden Bradon, I'm sorry. Debbie Ford, Ariel Ford, hay House, Maria Williamson, Dean Graziosi, I mean tons of everybody. Everybody. Right. She's gonna help us work through this and how we can do this. And, and I'm sure you're intrigued, like, how can you write a book create a book without writing a word. Peggy, without further ado, welcome to Mr. Biz Radio.

(01:58):

Thank you Mr. Biz <laugh>. It's so great to be with you today.

(02:04):

Yeah, absolutely. So I just met Peggy a couple of weeks ago and she mentioned, you know, she said, man, I've, I've written all these books. And I said, whoa, whoa, whoa, whoa. Did you just say 21 books? Like I was in two, in a one like 21 books. Holy crap. And here, I I said, I feel very inadequate. I've only written three books and I feel like really, like, I I don't even belong here. But before we get into all that Peggy, tell us a little bit about some of your entrepreneurial journey and your, and your background.

(02:32):

Sure. Well, I got into personal development in January, 1979, probably before you even born Ken <laugh>.

(02:41):

Not quite

(02:42):

<Laugh>, not quite. I was my life was quite a mess at the time. I was suicidal actually. And I was not even supposed to go to this event, but sort of forced to go by my employer. And it was Bob Proctor who was the speaker. And when he got on stage and he talked about bringing a, being in a prison of your own making and not realizing that you're in a prison that you can escape from, that's when I decided I'm gonna dedicate my life to turning my life around to, to positive change. And after several years of really working on improving my life, I, I just realized I wanna help other people. So I decided to incorporate a company in 1994 and do seminars. And this is before the web was even out there or anywhere close to what it is today.

(03:30):

So I started doing training in seminars, and my business was really successful. I loved teaching. I really love teaching. And so somewhere around 2002, I decided I'm gonna write a book. And the reason why I decided to write a book was because I felt that many of the books that were out there at the time just seemed complicated. And the way to create our destiny is not complicated. So I wrote a very simple understanding book about how we are creators of our life and how we also our destroyers were destructive too. And that's really what my journey was into, into becoming an author. But I was doing this part-time, it wasn't the main gig that I was doing. I was still running my business or wrote the book on the side, but it ended up turning into a another stream of revenue because I started marketing online.

(04:20):

And that's why I was selling books all over the world. And then people started coming to me saying, help me, help me, help me. I didn't realize it that others didn't have the depth of understanding of how to effectively market online in their early two thousands. So my business shifted and I started teaching authors how to market their books on the internet and how they could create bestsellers, how they could get on the New York Times bestseller list, and how they could you know, create their work from anywhere in the world. And you don't have to get on a plane and travel anywhere. And it led to this this area of expertise. And of course, 21 books later, <laugh>, I'm still doing that work.

(05:01):

Interesting. So I gotta ask though, there's a, there there, you skipped over a little gap there, <laugh>. So 79, you go to the, the, the proctor event. Yeah. And then 94 you kind of figure out, Hey, I wanna do this on my own. What sort of meanderings did you have in there? I mean, what, did you have some, some, some, some bobs and weaves in the in between?

(05:22):

Yeah, I was, I was just really like a junkie or an addict in a way, but in a good way. You know, I was addicted to the materials and, you know, through that, that period of time, which was about 15 years before I incorporated, I was just studying everything that I could get my hands on and going to every seminar that I possibly could. Like, I had such a hunger to get out of the emotional pain that I was in and had a, had a hunger to stop sabotaging my results. And so it was a very serious study. I, you know, I think about somebody who goes to school for many, many, many years to get a, a certain degree. It was like a school, a school of life, you know, school to learn how to get your life working for you. And, but all the while I was working, you know, in the corporate world, I worked for a lot of large organizations. Like Shiba was an employer of mine. I was a national marketing manager there for years. So I was applying as well. So I had a really good career. You know, I was earning good money and doing great work and loved what I was doing. But I really wanted to do my own thing. I wanted to be my own boss. I wanted to not have a limit on what I could earn. And that's why I decided to incorporate the company.

(06:33):

So I have to ask, was there, was there a certain like, epiphany, was there a moment in time where you were like, okay, I've always wanted to do, cause because this relates, I I went through the same thing, Peggy. So I'm always curious when we have guests on who, who left a successful corporate career and decided to go out on their own and do their own thing, was there a particular mind or did you say, whenever X happens that's say I'm outta here, you know, was there, is there anything like that in your corporate career that said, this is it, this is the time?

(07:00):

Yeah, I was walking down young street one day in Toronto. I was born and raised in Toronto and I was walking down Young Street and I just had this epiphany moment, if you will, and I stopped in my tracks and the idea just popped into my mind, do this for a living. Like, help other people, you know, get out there and create your own courses and your own programs and, and teach. And I just, you know, it was like a calling, I don't know what you wanna call it, but it was an idea. It was an idea that literally popped in my mind and I thought, I'm gonna do it. It took me a while to actually be brave enough to let go of that corporate job because I really, I really liked automatic payroll deposit. <Laugh>

(07:41):

<Laugh>. That's a beautiful thing. <Laugh>, it's

(07:43):

A beautiful thing. And, and you know, the idea of this is risky, you know, it's risky to go out on your own, but, and I know, you know, we can earn unlimited amounts of money, but you never know what's gonna, you know, come in in the next little while. And when I decided to incorporate my company, I had just gone through a divorce and my son was two, I was a single mom. Wow. So it was really scary. But you know what, I allowed that to really inspire me to do well cuz you know, there's no greater role that I've ever been given than the, the, the role of being a mom. And so I took that role very seriously and I decided I am creating success.

(08:19):

Well, I love it. And it's one of those things we talk about on the show pretty often is, you know, at that moment when you made that decision, especially as a, as a single mom, as a new single mom with a young child like you, not being successful wasn't an option. Like you had to do it. You had all your chips in the middle of the table essentially. Which, and I'm sure that's what helped create a lot of our success. So again, this week guys, we're talking with Peggy McCall. You can find out more at our website, Peggy McColl. And it's go.peggymccoll.com/home-start Um we're gonna talk with more with her, but check out her YouTube channel on Instagram, Facebook and LinkedIn. We're gonna come back, give Mr. Biz tip of, of the week and continue talking with Peggy.

(09:02):

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(09:41):

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(10:10):

Got a question for Mr. Biz. You want answered on air, email it to This email address is being protected from spambots. You need JavaScript enabled to view it.. Now once again, here's Mr. Biz.

(10:22):

Alrght Welcome back to show, as always at the top of the second segment. It's time for Mr. Biz tip of the week. And this one, man, this is, this is a great segue from what we just talked about at the end of the last segment with Peggy in the leap she took in 1994 and starting your own company as a, as a single mom. And the tip this week is start with yes with your, with ideas, with customers, with employees, et cetera. Think of how it can work. Not thinking about how it can't work, not how it will not. And you, you guys will, I know you know this, there are people in your, people in your lives that no matter what you come up with an idea or anything, right? And the first thing their instinct is they're gonna tell you why.

(11:05):

Hey, let's go to the park today. Oh, I think it's supposed to rain later. What the heck is that crap? What kinda attitude is that? Like I I, those people are so draining to me. Like I have to limit my time around people like that because okay, it's gonna rain, so what time's gonna rain? Well, it's gonna rain at three o'clock. Well it's 10:00 AM Let's get to the park now and spend four hours at the park and be done at two before the rain. Don't tell me it's gonna rain later. Tell me how we can work around that. Super important in all aspects of life, but especially those of you have employees, when someone comes to you with an idea, think about this. You're trying to encourage employees to come up with ideas. If every time someone brings you an idea, your first response is something negative and it's like, oh, well we tried that before.

(11:48):

That employee who might have a lot of really great ideas is gonna stop coming to you with the ideas cuz they're gonna constantly get shot down. You can't do that. Relationships, spouses, you know, all that kind of stuff. Super, super important. You gotta start with yes, no matter what, how crazy the idea is. Okay, wait a minute, that sounds absolutely nuts, Peggy, but how can we make it work? Let's think about how this might work. Think about things like that. And maybe you can't, but at least have the conversation and have the open mindset to think about how it can work. So that's Mr. Biz tip of the week this week. Super important.

(12:22):

Great tip.

(12:23):

All right off off my, off my soapbox. That one gets me fired up. Peggy <laugh>

(12:28):

<Laugh>. I can see why. And for very good reason.

(12:31):

Yeah, yeah, yeah. Well, so let's dive into this a little bit. So I guess where I I'd wanna start is, you know, you've, you've written 21 books, I mean, just all this amazing success. Why did you decide to write their first book? Like, what was that process like? You're like, I mean, how do you go from not writing any books to like, I'm gonna write one and now you've, you know, written 21.

(12:50):

You know, when I decided to write the first book, it really came from a place of just creating a, a tool or a resource for people to read that has a simplistic understanding. There are so many books that are out there and I've read all of them. I'm sure <laugh> read thousands of books and some of them are just complicated. And the thing that I found was a little bit frustrating when I, when I would study these other books is you'd get guidance on do this. And I would be reading the book thinking how, okay, I understand that I'm supposed to have faith in my outcome, believe in the invisible, but how do you do it when this is going on in your life? You know, it's like you wanna improve your finances, but yet you continue to look at your bank account and it's in a negative or you're continuing to get statements or you know, bills coming in. How do you actually do it? How do you apply it? And I'm one that's always creating tools. Like, I love using tools. So I thought, I wanna help people. I wanna help people have a, a very simplistic understanding so that they can apply it because that's where the real magical occurs is in the application. So that's what inspired me to, to get writing in the first place.

(14:01):

So what have you found since then for, again, for people that are watching or listening that are thinking, man, I, you know, again, I I think I got a book in me. You know, I, I didn't think I had any in me. And here I've done three and I'm, I'm already starting to think about number four, which is insane cuz I, I don't like to write, I know you and I talk about that. I, I don't even like to write at all. And I know it sounds crazy, but I don't think, you know, what are some of the benefits that you found from writing a book?

(14:27):

Yeah, I don't like writing either. And you don't have to write, you could record it. You could repurpose material, you could get a ghost writer, you could interview yourself or have someone interview you. There's so many different ways that you, that you can go as far as creating the content for, for a book. What was the question? I forgot.

(14:46):

<Laugh>. No, what, what are some of the benefits you found from, from writing a Book?

(14:49):

Okay. Oh yeah. Okay. The, the first one, which was a wonderful surprise actually, when I was writing the book. And I, and I, I gave myself a month to do it. An hour every day, Monday through Friday, took me 20 hours to write my first book, and I just got up at 5:00 AM What I found a big benefit was I felt really good about myself. It actually does improve your competence in yourself. It's an accomplishment and it feels good to get it done. So that was one Second one is people will assume, oh, you must know what you're talking about. You must be an expert because you've written a book. Right? That's probably one of the biggest. And another one, another big benefit, and this is for any entrepreneur or business owner, is it can lead to revenue. It could lead to people finding out who you are, what you do, you know, buy your product, buy your service, or invest in you.

(15:37):

So it can, it can do that. Or, well, let's just slide in another one. It can also be another source of income. Like if you release a book in paperback, there's a source of income. You can also have it in hard cover. You could have it in audio, you could have it in Kindle or, or electronic version. There's right there, there's four sources of income. And let's say it does well and you get a, another publisher from another country contacting you and they wanna tr translate your book into another language. There's another source. And as you did the introduction, I have 37 languages of my books and all of them came with a, an advance.

(16:13):

Yeah. And I learned, I learned that too. Completely. You know, it blew me away. My first book was sort of accidental and it was very short. And, but I found out very right away. And, and I, I created all the different versions of my book, not necessarily thinking about revenue, which is crazy, Mr. Biz. And I didn't even think about that. I was just thinking, let me, let me try to make this as easy as possible for people to consume my content. So if you're not a reader and you like to listen to books, you're not gonna buy my book. You might buy it, you're not gonna read it, you're not gonna actually get the benefit out of it. So let me do the audio. If you are a big Kindle person and you like to, you know, you don't like the physical copy, but you, you know, you're kind of in between, then let's have that.

(16:54):

And some people are big book people, so I want the hard cover. I wanna be able to grab it and, you know, feel, feel it's hardy, you know? And so that's what's sort of all accidental. But yeah, I I've experienced the same things. I mean, I guess what is, let me ask you that question. I guess selfishly I'll ask the question about yeah. Having them published in different languages each time that happened for you, was it just sort of unsolicited, someone reached out to you and said, Hey, I'd love to translate your book

(17:19):

Every time, every time. It was Absolut, every time. I never approached foreign rights publishers. And the reason why it happened is because I was following my own sort of model or formula for marketing online is, see, when I wrote my first book, I was still a single mom and I didn't have any desire to be vacant from my son's life. Mm-Hmm. <Affirmative>. And I thought, well, how can I create success? In other words, get the books out there in the world, but at the same time be home taking care of what's most important to me. My son. And I thought I'm gonna see internet. And it was early days of people marketing on the internet and it was like heyday and I mean, it can still be done. It's still effective. Only now there's over 5 billion people online.

(18:00):

Yeah. Well, I mean, I, I look at glass two thirds full. I look at that's much more opportunity. How many people were online in 19 94, 19 95? I look at that as that would've been daunting, right? To me. Like I look now and I'm thinking, oh my gosh, the, the, there's so much out there that's right at our fingertips, right on our phones, and, you know, right, right at readily available. Whereas in nineteen ninety four, ninety five, there were no smartphones. There was not the easy access and not everyone had access to the internet. So absolutely daunting. I can't imagine what that was like for you. So again, the guy guys this week we're talking with Peggy McColl. Let me see here, make sure I got all this right. go.peggymccoll.com/home-start We'll, we'll put it in show notes as well. And you can go to our YouTube channel, follow her on Instagram, on Facebook Peggy McColl fans and on LinkedIn as well. And she also wanted me to include something and we'll talk about this in the next segment. But epitomeroadmap.com. go.peggymccoll.com/eptiome-webinar-registration1677588885336. So we're gonna hit a break. We'll come back, we'll find out what the heck that is and we'll get some more tips on making the process simple to create a book.

(19:09):

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(19:39):

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(20:10):

Check out all three of Mr. Business best-selling books at mrbizbooks.com. Now, once again, here's Mr. Biz.

(20:20):

Alright, Welcome back to the show. Peggy, I was watching you and I really appreciate the fact that when the lead-in said you can check out all three of Mr. Biz's bestselling books that you didn't laugh or Chuck open. You're like three, really? I got 21. But anyway I

(20:32):

Wrote it down. <Laugh>

(20:35):

<Laugh>

(20:35):

Mrbizbooks.Com.

(20:37):

Yeah. Yeah. Again, try to make it easy people to find them for sure. Making it easy. So I guess I want to, first of all, let's find out I, I kind of teased it at the end of the last segment. What is, what can people find at go.peggymccoll.com/eptiome-webinar-registration1677588885336?

(20:51):

Yeah, what I did was I created a, a book, it's a freebie, it's a giveaway. And this is an idea for any of the entrepreneurs or business owners, cuz anybody can do this. So I created this, this free book, and it's called Your book, your Business Your Breakthrough. And it's, it's kinda like a teaser, right? And, and the idea behind it is to help people understand or inspire them to see what's possible. And and so that is what people can get at, at epitomeroadmap.com. But in addition to that, I did a webinar, and the webinar really speaks about what's possible in the industry. Cuz this is a billion dollar industry, 122 billion in, in sales last year for authors. And the only prerequisite to get into being an author is desire, or sometimes I say, if you can fog a mirror, you can become an author because anybody can become an author.

(21:41):

<Laugh>. I I worked with authors of all ages from five, I had a little boy, I think his father helped him, but he wrote a book. And can you imagine how many five year olds are going into kindergarten saying, I'm a father, or, you know, my great niece wrote a book when she was 10 and made it a bestseller and, and she made it a bestseller on her birthday. So, you know, epitome roadmap, I don't talk about the kids, but in epitome roadmap in the webinar, I also talk about, you know, some business people, you know, entrepreneurs that made a decision to buy a book and, and how that created either hundreds of thousands of dollars in revenue or in some cases millions, you know, up into the eight figures as well. One of, one of the gentlemen that I worked with, he runs his own business.

(22:24):

It is an online business, so he's savvy in that, in that area. Mm-Hmm. <Affirmative>. But he decided to write a book and he had no idea how to do it. And he thought it would be a big job, like a big project. And that's actually what stops a lot of people from making the decision to write. And I told him, no, no, no, no, it's not, it's, it's easy. You know, you have to believe it's easy. Kinda like the last two thirds full. And so I got him to think a little bit differently about it and gave him some guidance. Citi Gotti's book done. And when he launched it, he generated 11.8 million in two weeks, 11 point Wow. 8 million. Now he did that because he tied the book to some free training online where people would read the book, go to the training, sign up for the training, and then take a course.

(23:09):

So they joined a, a program, he got a lot of people on board promoting it and supporting it as affiliates, and that's how he generated 11.8 million. But anybody can do it. It's simply a formula that can be followed or replicated in many cases. I mean, we could sit here all day long, Ken and I could tell you stories of, of business owners that have generated significant amounts of, of money from Abook or a book idea, whether it's a physical book or whether it's an actual or an e-book, e-book, physical book. Either way. And that's one of the things, like I have 21 books, but not all of them have been printed. You know, there's been some books that I've used as lead generators and that's what they are. And they, you know, there's been effort put into it and content into it, but they're designed as a lead generator for the business.

(24:00):

Yeah, makes perfect sense. So I want to get a couple tips from you before we're done about how to make it the process simple. I know you've, you've kind of scratched the surface on a little bit, but before we even talk about that again, I want, I'm trying, I wanna try to appeal to people that are, have always thought about writing, but what is, what is at least one thing, Peggy, that you see as a prerequisite for becoming a successful author?

(24:22):

Well, you've gotta see yourself as a successful author. You gotta believe in it. You know, a lot of people don't actually begin the process because they don't believe anybody would wanna read what they have or they think they're not a great writer or they don't like writing. I mean, you and I have that conversation as well, right? I don't consider myself a great writer, but you don't have to be a great writer. You can hire an editor. There's these wonderful people that have been the, have we have been blessed with on the planet called editors. They can make your work great if you want. Now you could hire a ghost writer. I've had ghost writers write some of my books and I don't know whether I'd hire a ghost writer from this point on based on what I've learned, you know, from working with ghost writers. But Ghost Writer is another, another idea for those that don't want to write their book, but you have to make the decision that you're going to do it. Believe that it's going to be a great product and product, which means your book and then get on with the work.

(25:18):

Yeah. Yeah. I'm, I'm, I am not a ghost writer type person. Like I, my books are so much based on my knowledge base, and so it's, it's just, I can't even fathom having a ghost writer. I, I know the process. You can make that work because a lot of people write their autobiographies for their, through a ghost writer. It just seems so foreign to me. And even though I don't en I shouldn't say I don't enjoy the process. I the process overall, the way I've figured it out to make it work for myself is, is not as awful as it was when I first thought about it. But well, before I let you go, Peggy, can you give us, I don't know, we've got just little three minutes, but maybe just two, three ways that we can simplify the process. I know you mentioned a ghost writer is one thing, obviously, but are there some other things that maybe might help some people get over that intimidation factor that before they get started?

(26:09):

Yeah, and I think you, you're gonna discover, like when you decide to write the book, you're gonna discover what type of writer you are. I, I sort of see them in two camps. You're either a discovery writer where you will just sit down and let it flow. Like open up the keyboard, open up a word dog and let it flow. Is that you Ken? That's

(26:25):

Me. That's me. You're

(26:26):

A discovery writer. Me too. I'm a discovery writer. But there's others that are a little more analytical and what they'll do is they'll sit down and they'll think, okay, well here's the main theme of the book. Here's the, the, the content or the ideas for the content and outline that I'm gonna create. Then I'm gonna write little bullets, you know, bullet points of what I'm gonna cover in each chapter. Then I might, and add some anecdotes or, you know, things that are gonna help deliver the message more effectively. And they create it that way. And they write, you know, start, you know, to the, to finish. And and they may modify it or adjust the outline as they're going, going through. So they're a little more methodical in their approach. But you could be, you know, like you and I are where you're just hands on keyboard.

(27:09):

Like I decided to write my fiction book, it was my 19th book. I'd written 18 non-fiction books and decided to go to fiction. And I literally just put my hands on the keyboard and said, okay, you know, what needs to come. I had a general idea of what the storyline would be, but I didn't know the name of the book when I started writing. I didn't know the main, the, the main character's name. And I just allowed it to flow and create as I was going along. The thing is, no one's gonna see it until it's published, right? It's only for your eyes only. So until it's out there in the world, it's just something that you get to mold and, you know, think about, you know, clay, you get to mold it into what it is. And that's what you do with your book. You're literally molding an idea into something that ultimately will become a, you know, a a tool for someone else.

(27:59):

Yeah. And I guess I should maybe rethink a little bit. So I'm, I don't, I think I'm kind of a hybrid in between the two. So I'll, I will sit down and I know, like I knew what topics I wanted to cover throughout the book cuz I, mine are all non mine. All three are non-fiction, right? And then I would just sit down and I do mine. I've, I'm talked about some on the show, but one of the ways I simplified the process, because I couldn't imagine sitting down at a, at a, you know, on at the keyboard is I'll say, today I'm gonna do my chapter on growing your revenue, right? And I wanna make sure that I mention these three things and that's it. And I'll sit there. I, I have a person's picture, so like I'm talking to someone and I just record the audio of it and I just go, and then I get that transcribed and then I edit that. And that's my process and how I simplify it to make it less intimidating for me,

(28:45):

It, it is, it's a relationship between you and the reader. So I love that you use that as a visual to write from. So that's it. You're imagining that one person is across from you and you're telling them a story or you're communicating a message or teaching them something.

(28:58):

Yeah. And it's interesting one of the, I had a, a professional reviewer review the second book, which is all about business stuff. And one of her things she wrote is she said, I love the fact that I felt like Ken was talking to me. Aw. He wasn't, he wasn't lecturing to. And I thought, well, I actually was, you know, <laugh>, <laugh> by my process. Peggy, gosh, we run out of time here. I love having you on again, go.peggymccoll.com/home-start go.peggymccoll.com/eptiome-webinar-registration1677588885336. We'll put him in the show notes. Peggy, thanks so much for coming on the show. I really appreciate

(29:27):

It. Such a pleasure, Ken. Thank you s o much for having me.

(29:30):

Yeah, absolutely guys. Thanks for watching. Thanks for listening. Have a great weekend. As always, don't forget, cash Flow is king

(29:40):

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